How do you feel about the future? Is your
family doing okay? Are the people around you hopeful or gloomy? With the
Brighter Life Index: Social Sentiment or BLISS, Sun Life will show how
optimism, prosperity, and the bayanihan spirit can produce a positive
ripple from ourselves to our loved ones and to the community where we live.
BLISS is a Facebook application that aims
to get the pulse of Filipinos about their current financial situation as well
as their outlook for the future.
“BLISS gives us the canvas to paint our
#LiveFreePH campaign. Through crowdsourcing, we seek the brightest spots while also
determining the areas that are in need of a bit more sunshine,” explainedSun Life
of Canada (Philippines), Inc. Chief Marketing Officer MyleneLopa.“Together with
the Sun Life Foundation, we will help turn dim prospects to bright
opportunities.”
How BLISS happens
Harnessing the power of crowdsourcing,
BLISS gathers insights directly from consumers by asking Filipinos about their
current state and their outlook for the future. Responses will be collected primarily
via Facebook.
The results will be embodied by a map of
the Philippines, where positive sentiments will be represented by sunny
weather, while negative ones will be indicated by thunderstorms. This will be
updated real time, with different aggregations available for viewing.
BLISS will also radiatewarmth in real life,
as the Sun Life Foundation pledges to match survey responses with a donation to
help localities with bleak outlooks, as indicated by the stormyicons in the results
map. Inspired by the practice of bayanihan(communal work), the
initiative translates insight to action, viathe information that will be shared
by online users.
“Sun Life Foundation believes in action that
is powered by insight, and we’re bringing that to the social media platform
through BLISS,” said Sun Life Foundation Executive Director Anne Zillah Flores.
“We’re taking it further by actually responding to the gaps that will be
determined. We will fund projects to help communities with bleak prospects so
they can adopt a brighter outlook.”
BLISS to #LiveFreePH
From the present to the future, BLISS
narrates the changing story of Filipinos from multiple points of view: self,
family, and community. Income, health, and work-life balance are identified as
personal concerns;food, nutrition and financial security comprise the familial
territory; while access to quality education, healthcare, and livelihood
opportunitiesare the societal factors that impact the nation as a whole. When
addressed properly, these concerns can become the building blocks of a nationwide
movementtowardsfinancial independence.
“From BLISS, we lay down the blueprint of
#LiveFreePH – to practice foresight by being conscious of our needs while
sharing the benefits of living the brighter life,” Lopa said.“We hope that by
working together towards financial freedom, we can create a story of a
prosperous and optimistic nation, because in our journey to financial freedom,
we can go far if we go together.”
Share the BLISS to help communities in need
and the chance to win awesome prizes like an iPad Air. Go tohttp://bit.ly/1hDBxhn to begin.
About Sun Life Financial
Celebrating 150 years
in 2015, Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth products and
services to individuals and corporate customers. Sun Life Financial and its
partners have operations in a number of markets worldwide, including Canada,
the United States, the United Kingdom, Ireland, Hong Kong, the Philippines,
Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and
Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had
total assets under management of $813 billion. For more information please
visit www.sunlife.com.
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