REDEFINING URBAN SPACES: HOW FILIPINO CONSUMERS ARE TRANSFORMING 'MY SM' MALL CULTURE

 PHILIPPINES — Customers continue to be the transformation driver for SM Supermalls.

Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year.

"Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most."

Expanded and Reinvented Spaces

Above image: Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer demand.

In the first half of the year, SM cemented its status as the country’s largest mall-based pickleball destination, expanding its network to 86 courts across 29 malls. Driven by surging market interest in active lifestyles, SM Supermalls and the SM Active Hub continue to scale up facilities nationwide while hosting community events like the inaugural SM Active Hub Pickleball Trio Challenge, culminating in its July 2026 Grand Finals. 

Above image: The new SM Seaside Cebu Arena elevates the Visayas entertainment scene as a world-class venue capable of hosting up to 25,000 guests.

Additionally, customers continually sought new and exciting entertainment concepts. With the launch of the SM Seaside Cebu Arena, the Visayan market has been enhanced with a new world-class entertainment venue that can host up to 25,000 guests. Rising worldwide act and Filipino pop girl group BINI inaugurated the launch.

SM Cinemas has also captured a revitalized market of movie-goers amid back-to-back blockbuster and sleeper hits from both big-name studios and indie production houses. The launch of its exclusive ScreenX format late last year provided local movie-goers with a unique and immersive cinematic experience that hosted 2026’s anticipated movies such as Zootopia 2 and Avatar: Fire and Ash, most recent sought-after screening being Spider-Man: Brand-New Day.

Above image: The country’s first SM Sensory Lab offers a safe and welcoming environment for mallgoers navigating sensory processing challenges.

ONE NUMBER FOR EVERY EMERGENCY: SM PRIME AND DILG LIGHT UP MOA GLOBE FOR UNIFIED 911

The iconic MOA Globe lights up during the launch of the Unified 911 for Resilience: National Campaign, a nationwide initiative led by the DILG in partnership with SM Prime to promote emergency preparedness.

PHILIPPINES — SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign, a nationwide initiative that aims to strengthen public awareness of emergency preparedness and promote a more coordinated emergency response system across the country.

Held at the SM Mall of Asia Globe in observance of National Disaster Resilience Month, the campaign brought together more than 2,000 representatives from the DILG, the Bureau of Fire Protection, the Philippine National Police, local government units, barangays, and other partner agencies for a unified call to build safer, more resilient communities.

"At SM, we believe that resilience is a shared responsibility. Building safer, more prepared communities requires the government, businesses, and citizens to work together toward a common purpose," said SM Supermalls Vice President for Operations Junias M. Eusebio.

"It is an honor for SM to be the private sector partner and to stand alongside the DILG, the PNP, and the Bureau of Fire Protection in launching the Unified 911 for Resilience: National Campaign," he added.

SAVE THIS FOR YOUR NEXT SM SUPERMALLS RUN IN THE METRO

  

PHILIPPINES - If you're always on the lookout for what's new, you're in the right place! And yes, we’re sure you saw the photo above…the most-awaited tumbler brand now officially made its way to the Philippines! 🫶🏼

From brands opening their very first stores to exciting new dining concepts and lifestyle favorites arriving at SM, brings plenty of fresh reasons to stop by. Here's a look at the latest openings across Metro Manila.

• Garmin

Experience the newly opened biggest Garmin store in Southeast Asia at Level 4, Mega B, SM Megamall. Explore Garmin's full lineup of GPS smartwatches, fitness trackers, cycling computers, dive watches, and outdoor navigation devices—all in one immersive space designed for athletes, adventurers, and everyday movers alike.

• Benlai

Find your next everyday essential at Benlai, now at Level 1, North Main Mall of SM Mall of Asia! Making its Philippine debut, the brand brings functional lifestyle wear that combines clean, contemporary style with lightweight comfort for wherever the day takes you. 

FROM DARKNESS TO UNDERSTANDING: SM CARES AND CHED’S BLACKOUT ZONE EXPERIENCE

PHILIPPINES — SM Cares, in partnership with the Commission on Higher Education (CHED), brought The Blackout Zone to the CHED Central Office Auditorium at the Higher Education Development Center Building in Diliman, Quezon City from July 21 to 22, 2026.

Developed through SM’s Mall for All drive on inclusivity, the immersive exhibit invited students, educators, and members of the academic community to experience life without sight in a controlled and safe environment. Participants were guided through everyday activities designed to encourage them to look beyond limitations and recognize the abilities, independence, and resilience of people with visual impairments.

FROM COURT PARTNERS TO PET COMMUNITY CHAMPIONS: TOPBREED AND UPMBT BRING TOP LOVE & CARE

 

PHILIPPINES - For Filipino pet owners, caring for a dog means providing complete wellness, alongside giving them a home. It also means making sure pets receive the care they need to stay healthy and happy. Yet access to essential wellness services can be challenging.

This is where the community can make a difference.

TopBreed and the UP Men’s Basketball Team (UPMBT) are coming together for Paws & Purpose Pet Wellness Day, a community-centered initiative that brings sports, pet care, and service together. This year, the collaboration begins by doing something more special, giving back to the pet community.

A Partnership with a Purpose

Taking place on August 29, 2026, at Kamia Hall, UP Diliman, the event will bring together TopBreed, UPMBT, and the UP Friends of Campus Animals (UP FOCA) for a day focused on pet health and responsible pet ownership.

Around 100 pet owners from the UP community are expected to benefit from essential services, including vaccinations, microchipping, spay-and-neuter procedures, and basic veterinary consultations.

The event will also feature pet games, grooming services, product sampling, loot bags, a photo booth, raffle activities, and exclusive merchandise—creating a fun experience for both pets and their owners.

SM LITTLE STARS CROWNS ITS FIRST-EVER GRAND SHINING AND DAZZLING STARS

 Gratiela Thresse M. Urmeneta of SM City Manila and Amiah Kaea Yzobel Quimzon of SM City Butuan capture SM Little Stars 2026's highest honors

The Grand Shining Star, Grand Dazzling Star, and runners-up pose with the SM Little Stars 2026 judges and organizers following the Grand Finals at the SM Mall of Asia Music Hall.

PHILIPPINES — From thousands of hopefuls across Luzon, Visayas, and Mindanao, thirty of the country’s brightest young dreamers took center stage at the SM Little Stars 2026 Grand Finals. Captivating the audience at the SM Mall of Asia Music Hall, the finalists showcased exceptional talent and charm in a nationwide celebration of Filipino youth. More than a talent search, the annual competition highlights SM Supermalls’ commitment to discovering and nurturing limitless potential from every corner of the Philippines as these children embrace the biggest stage of their young lives. 

The Grand Finals marked the culmination of six weeks of auditions held across 68 of your most-loved SM Supermalls nationwide. More than 41,000 children aged 4 to 7 showcased their talents in singing, dancing, and other skills, with only 30 exceptional finalists earning coveted spots in the country’s biggest nationwide kiddie talent competition. While every finalist inspired the audience with their passion and determination, two young dreamers ultimately earned this year's highest honors.

Gratiela showcases her dance moves, while Amiah serenades the audience with her rendition of the classic Disney song “When You Wish Upon a Star” during the SM Little Stars 2026 Grand Finals.

OFFSHORE MUSIC EXPANDS ROSTER: RISING SOUL ARTIST PACO PASTOR OFFICIALLY SIGNS

 

From left to right: CEO of Offshore Ely Buendia, Paco Pastor, General Manager of Offshore Music Audry Dionisio and Artist & Repertoire Manager Dani Mendoza

PHILIPPINES — Independent Philippine-based music label Offshore Music adds budding soul and pop-inclined artist, Paco Pastor to its growing roster.

 

Heavily attuned to the soft and sensual nature of the soul music, Paco Pastor is a Manila-based artist who aspires to create his path in the industry with a genuine approach to his musicality and identity as a singer-songwriter, as well as a live performer.  

“There are so many aspects to me as an artist that it really isn't just one color,” explains the 19-year-old Pastor in an interview, seamlessly likening his artistic personality into colors. The singer also mentioned how female artists such as Sade, Nectar Woode and Olivia Dean have influenced his craft, allowing a more feminine persona to come to fruition in his current artistic endeavor as a way to celebrate these qualities in his path to being known as an artist.

In connection to being thankful to creative women, he also notes the involvement of his best friend, Alysha, encouraging the singer to embark on a career in music. “Being on stage or performing [was] never one of my dreams. But I always knew that I did love music, but performing up there? Not a chance… Until this [Alysha] girl came into my life.”