BÚTLAK: 40TH NEGROS TRADE FAIR AT SMX AURA MARKS 40 YEARS OF EMPOWERING MSMES WITH SM SUPERMALLS

 

Unveiled during the media launch, the official BÚTLAK video sweeps across Negros—its landscapes, landmarks, fashion, and artistry—bringing the island’s creative spirit to life.

One afternoon at SM Aura was enough to show why generations of shoppers have made the Negros Trade Fair a much-awaited celebration. The Association of Negros Producers (ANP), together with SM Supermalls, officially launched BÚTLAK: The 40th Negros Trade Fair with a preview that brought together the flavors, fashion, craftsmanship, stories, and creative spirit of Negros. From September 22 to 27, 2026, the landmark anniversary edition will bring 178 brands from the Negros Island Region to the SMX Convention Center Aura.

A Journey to Negros—Without Booking a Flight!

One of the media launch’s most evocative moments was the unveiling of the official BÚTLAK video. Taking viewers through the places, flavors, craftsmanship, and stories of Negros, the film offered the kind of visual journey that could make anyone want to book a flight and experience the island for themselves. 

STRONG PERFORMANCE, STRONGER TRUST: HOW SM SUPERMALLS BECAME THE PHILIPPINES' STRONGEST BRAND FOR 2ND YEAR

 

Mall operator sustains portfolio transformation reinforced with customer-obsessed strategy following strong H1 business performance  

PHILIPPINES — SM Supermalls delivered record revenues in the first half the year, expanding 8% to P41.8 billion from P38.6 billion. Its exceptional performance was driven by higher leasable space and tenant sign-ups, along with steady foot traffic. 

Total gross leasable area grew 3 percent to 5.1 million square meters from 5.0 million square meters, while the number of tenants rose 4 percent to 23,174 from 22,192. Average daily foot traffic was steady at 3.7 million.  

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.”

THINK YOU KNOW COCONUT? DISCOVER 5 IDEAS THAT MAY SURPRISE YOU

  From Gen Z innovation to zero-waste businesses, Filipino coco-preneurs are taking coconut somewhere new.

PHILIPPINES – A coconut may be familiar, but what Filipino entrepreneurs are doing with it is anything but. A college feasibility study has become a Gen Z-run coconut milk business. Surplus coconut shells are being transformed into handcrafted bags while helping provide livelihood to more than 100 workers. And one entrepreneur has developed around 40 products by finding new uses for virtually every part of the coconut.

Around 300 Filipino coco-preneurs are transforming the country’s “tree of life” into fresh ideas, innovative products, and businesses ready to grow.

These are among the ideas and founder stories waiting to be discovered at the DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026, now underway at SMX Convention Center Manila until August 30.

“Over the next five days, we bring our coco-preneurs, our buyers, shoppers and partners together under one roof here in SMX as we celebrate National Coconut Week,” said DTI Assistant Secretary Nylah Rizza Bautista during the opening ceremony. 

Mounted by the Department of Trade and Industry (DTI) in partnership with the Department of Agriculture–Philippine Coconut Authority (DA-PCA) and supported by the Coconut Farmers and Industry Development Plan (CFIDP), the fair brings together around 300 coconut MSMEs nationwide. With SM Supermalls, through SM for MSMEs, providing a marketplace that gives entrepreneurs greater visibility and access to more customers, visitors get an early look at fresh ideas—and perhaps the next great Filipino brands waiting to be discovered.

Coconut, reimagined. From food and beverages to fashion, home, and lifestyle finds, Filipino entrepreneurs transform the “tree of life” into innovative, market-ready products—showing there’s still so much more to discover from one coconut

SM SUPERMALLS COMMEMORATES 500TH JOB FAIR MILESTONE IN PARTNERSHIP WITH TESDA FOR INCLUSIVE EMPLOYMENT

OPPORTUNITIES WITHIN REACH. Across SM malls nationwide, jobseekers are finding new ways to connect with jobs, skills, and brighter possibilities.

PHILIPPINES – For thousands of Filipinos, finding the right job begins with having the right opportunity within reach. SM Job Fair marked a major milestone while widening access to employment and skills development—from celebrating its 500th nationwide job fair and bringing SM Group employers directly to communities, to working with the Technical Education and Skills Development Authority (TESDA) to connect technical-vocational training with careers. Together, these initiatives reflect SM Supermalls’ continuing commitment to make the journey from preparing for work to finding meaningful employment more accessible to Filipinos.

500 JOB FAIRS—AND COUNTING! 

On August 12, SM City Daet hosted the 500th SM Job Fair, marking an important milestone in SM Supermalls’ nationwide jobs advocacy.  As of its 500th Job Fair, the program has connected around 330,000 jobseekers with thousands of employers nationwide, resulting in more than 42,000 applicants hired on the spot (HOTS). Behind those numbers are individual journeys—from fresh graduates looking for their first break and career shifters starting again to breadwinners and experienced professionals taking their next step.

500 JOB FAIRS, THOUSANDS OF NEW BEGINNINGS. At SM City Daet, a nationwide milestone became personal as another jobseeker walked away hired on the spot.

Through partnerships with the Department of Labor and Employment (DOLE), local Public Employment Service Offices (PESO), employers, and industry organizations, SM continues to use its nationwide mall network to bring jobs closer to communities.

FROM OPPORTUNITY TO EMPLOYMENT AT THE SM GROUP JOB FAIR

The momentum continued on August 18 at SM City Fairview, where the SM Group Job Fair connected jobseekers with career opportunities across the SM Group. 

Applicants met recruiters face-to-face, explored vacancies, submitted applications, and underwent interviews in one accessible venue—simplifying the hiring journey while helping participating companies meet potential talent from the community.

ONE STEP CLOSER TO A CAREER. Jobseekers meet SM Group recruiters face-to-face, turning applications and interviews into possibilities for a fresh start.

For fresh graduate May Stephanie, the search for her first job ended with good news when she was hired by Savemore. “Masaya po kasi mahirap po maghanap ng work lalo po pag fresh grad ka po.” Her experience reflects the human impact behind every successful match: a chance to begin a career, earn a livelihood, and build toward a more secure future. 

SM MEGAMALL EDSA BUSWAY CONCOURSE LINKS SHOPPERS DIRECTLY TO METRO MANILA’S TRANSIT BACKBONE

 

As ridership on the EDSA Bus Carousel increases, infrastructure evolves to meet daily demand

Commuters no longer have to take the inconvenient walk across EDSA to arrive at the SM Megamall station

PHILIPPINES - Every day, over 170,000 commuters board the EDSA Bus Carousel to get to work, school, and everywhere in between – and this passenger count continues to climb. As more Filipinos turn to the EDSA busway as their daily mode of transportation, the infrastructure around its busiest stations is being pushed to keep pace, with one of the initiatives being a direct walkway linking the bus station to SM Megamall.

The SM Megamall EDSA Busway Concourse, which opened to the public on April 2026, is an elevated, weather-protected walkway that connects the EDSA Bus Carousel’s SM Megamall station to SM Megamall Building A, eliminating the need for commuters to traverse the lengthy stretch across EDSA. It houses escalators and elevators to ensure convenient access for all, including commuters with disabilities, senior citizens, and pregnant women.

The SM Megamall busway link features escalators and elevators for easier mobility from the entrance to exit points

Download the video or GIF here

The concourse was developed by your most loved SM Supermalls in collaboration with the Department of Transportation (DOTr), as part of joint efforts to improve the commuter experience. The link provides direct access to the bus platform that serves northbound trips to Monumento and southbound trips to the Parañaque Integrated Terminal Exchange (PITX).

This development reflects a broader shift in how Philippine malls are evolving in design – being positioned not only as shopping and leisure destinations, but also as functional nodes within the country’s urban mobility network. SM Megamall’s busway link builds on a similar model previously introduced at SM North EDSA, signaling a pattern that may be replicated across other SM Supermalls strategically located along major transit corridors.

Under the My SM campaign, the mall operator highlights its larger commitment to enhancing and reenvisioning how daily activities – like commuting – can be made more seamless, comfortable, and safe for every Filipino. For more information, visit @smmegamall or https://www.smsupermalls.com/. 

SM AND PMAP MEGA JOB FAIR STRENGTHENS THE PHILIPPINE EMPLOYMENT ECOSYSTEM

  

Neither rain nor disrupted schedules could stop jobseekers from pursuing their next opportunity.

FROM JOBSEEKER TO HIRED! Successful applicants proudly mark their new beginnings after being hired on the spot at the PMAP Mega Job Fair 2026, where SM Job Fair and PMAP brought employment opportunities closer to Filipino communities.

PHILIPPINES – After being rescheduled to August 17–18 due to inclement weather in Metro Manila, the PMAP Mega Job Fair 2026, held in collaboration with SM Job Fair, pushed through at the SM City North EDSA Skydome—connecting jobseekers with employers, career coaches, upskilling opportunities, and employment support services under one roof. The two-day event brought together around 30 employers and hundreds of jobseekers, with several applicants hired on the spot (HOTS).

7 REASONS YOU CAN’T MISS BÚTLAK: THE 40TH NEGROS TRADE FAIR

 Forty years. Generations of makers. One landmark celebration of everything Negros—back at SM

Forty years of Negrense creativity, craftsmanship, and enterprise—all coming together under one roof. Food, fashion, home, and craftsmanship at BÚTLAK: The 40th Negros Trade Fair, in partnership with SM for MSMEs, brings homegrown businesses closer to more customers and opportunities at SMX Convention Center Aura, September 22–27.

Some fairs are worth visiting for the shopping. Others for the food. BÚTLAK: The 40th Negros Trade Fair gives you 40 years of reasons to come. From September 22 to 27, 2026, the country’s longest-running provincial trade fair returns to SMX Convention Center Aura, bringing the best of Negros closer to Metro Manila shoppers for its milestone 40th anniversary.

Through SM for MSMEs, SM Supermalls continues its collaboration with the Association of Negros Producers (ANP), helping provide Negrense entrepreneurs a highly visible marketplace where their products, stories and craftsmanship can connect with more customers and potential markets. 

Crafted in Negros, made to be discovered. Negrense artisans give traditional craftsmanship a fresh, contemporary spin.

This year’s theme, BÚTLAK, celebrates a legacy moving forward with fresh energy: honoring the flavors, craftsmanship and stories that made the fair an institution while giving Negrense creativity a distinctly contemporary spin. Whether you come to eat, shop, discover something new—or all three—here are 7 reasons this milestone edition deserves a spot on your calendar.