Wednesday, September 2, 2026

MUST-VISIT NEW DINING AND SHOPPING CONCEPTS AT SM SUPERMALLS IN MINDANAO

 


PHILIPPINES – No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving!

This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall.


Here's what's new at your most-loved mall, SM Supermalls!

  • Gashapon Bandai

A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next.

EMPOWERING THE NEXT GENERATION: BETTER DAYS AT SM BRINGS HOPE CLOSER TO YOUTH

  SM Cares’ multi-mall mental health caravan created safe spaces for young people to share, connect, and build resilience


PHILIPPINES - When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever.

In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan. The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines.

The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not have to face difficult days alone.

BUILDING A CLEANER TOMORROW: REAL IMPACT FROM SM WASTE FREE FUTURE’S CLOSED-LOOP INITIATIVE

 PHILIPPINES – SM Award-Winning Circularity: SM Waste Free Future Transforms Closed-Loop Systems Holdings, Inc. (SM Prime) received the Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its SM Waste Free Future initiative. The Transformation Category celebrates businesses and organizations that have significantly improved and evolved overall sustainability performance and operational models over time. 


From Vision to Transformation 

Through a collaborative ecosystem of stakeholders working toward a common goal, the shared commitment of a waste-free future reflects the SM way of creating meaningful and lasting impact. The launch of SM Waste Free Future in 2024 at the SM Mall of Asia marked the start of the group-wide initiative on waste circularity and standardized waste segregation across SM properties. 

At the core of the initiative is the belief that lasting waste reduction begins with everyday behavior. Applying the theory of change, the program started with observations of daily waste generation and an assessment of existing segregation systems. This was followed by the deployment of the three-bin waste system: Recyclable, Disposable, and Compostable (RDC) bins, which make segregation easier and more accessible, helping reinforce positive daily habits over time. 


(Photo Caption) The 2024 nationwide launch of SM Waste Free Future. 


(Photo caption) Early days of employee engagement and awareness-building. 

Tuesday, September 1, 2026

REVOLUTIONIZING WASTE MANAGEMENT: SM LAUNCHES MORE GREEN RECYCLING MACHINES NATIONWIDE

PHILIPPINES — What if your used plastic bottle could become part of something much bigger? Through the right machine it can!

SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers. 

The reverse vending machines empower customers to deposit eligible plastic bottles in exchange for rewards. The partnership turns simple mall, customer visits into pathways to help support the SM Green Movement through responsible waste management and segregation to divert waste away from landfills and maximize resources through recycling.

Monday, August 31, 2026

FROM CHAOS TO CALM: FINDING YOUR ANCHOR IN A HECTIC SCHOOL YEAR WITH NEW FACES AND ROUTINES 3


PHILIPPINES – The back-to-schol season is here, bringing with it the familiar excitement—and nerves—of meeting new classmates, adjusting to new teachers, navigating heavier workloads, and waking up early for the first day of class. Between buying school supplies, preparing baon, organizing schedules, and lining up multiple alarms to help you wake up, the start of a new school year often means settling into a whole new routine.

As students ease into longer commutes, packed class schedules, extra after-school activities, and new responsibilities, having dependable daily habits can make the transition feel much more manageable and lessen the amount of stress one can get. 

Often, it's the smallest habits—from getting enough sleep to simply packing up your books and notes in advance before the next day—that help create a sense of stability throughout the school year.

For many families, that also includes choosing simple, everyday staples that help students feel ready for whatever the day brings. Adding Goodday Cultured Milk Yoghurt Drink to breakfast or packing it alongside baon can easily become one of those small but consistent habits that fit naturally into even the busiest school mornings.




Build wellness habits that keep you ready
The school year quickly fills up with quizzes, group projects, club activities, sports practices, and deadlines. While every day may look different, maintaining a few consistent habits can help students stay prepared through changing schedules.

Getting enough rest helps students recharge after long days of classes and studying, while staying physically active—whether through PE classes, sports, or simply walking across campus—supports overall wellness. Making mindful food and drink choices also becomes part of building daily habits that keep up with a busy school day.

As part of these everyday habits, Goodday Cultured Milk Yoghurt Drink offers a simple addition to students' routines. Packed with 10 Billion Paraprobiotics that help keep natural immune defenses strong, it easily fits into breakfast or baon as students juggle classes, extracurricular activities, and everything in between.


Build your confidence
Beyond academics, a new school year is also about embracing new experiences. Whether it's joining organizations, discovering new hobbies, speaking up in class, or spending time with new friends after school, each new experience is an opportunity to build confidence. While stepping into unfamiliar situations can feel intimidating at first, confidence grows with every small step and every new routine.

Having a sense of stability during these moments of change can make a big difference. Simple daily habits create a practice that helps students feel more prepared for the day ahead, making it easier to navigate classes, activities, and new challenges with greater confidence.

As students settle into new customs, it's often the simplest habits practiced consistently that become the foundation for a healthier, more productive, and more confident school year.


Finding balance in everyday routines, Good Move Yan!
Building healthy habits doesn't have to mean making big changes. Sometimes, it's the small, consistent choices that are easiest to stick with. Including Goodday Cultured Milk Yoghurt Drink as part of a balanced breakfast or packing it alongside daily essentials is one simple way to support everyday wellness. With 10 Billion Paraprobiotics that help boost immunity it fits seamlessly into students' daily practices as they take on everything the school year brings.

Because when life gets busy, having dependable daily habits can help turn every day into a good day.

Good Move Yan, with Goodday. Goodday is available at leading supermarkets, grocery stores, convenience stores, and online retailers nationwide. 


Sunday, August 30, 2026

REDEFINING URBAN SPACES: HOW FILIPINO CONSUMERS ARE TRANSFORMING 'MY SM' MALL CULTURE

 PHILIPPINES — Customers continue to be the transformation driver for SM Supermalls.

Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year.

"Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most."


Expanded and Reinvented Spaces

Above image: Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer demand.

In the first half of the year, SM cemented its status as the country’s largest mall-based pickleball destination, expanding its network to 86 courts across 29 malls. Driven by surging market interest in active lifestyles, SM Supermalls and the SM Active Hub continue to scale up facilities nationwide while hosting community events like the inaugural SM Active Hub Pickleball Trio Challenge, culminating in its July 2026 Grand Finals. 

Above image: The new SM Seaside Cebu Arena elevates the Visayas entertainment scene as a world-class venue capable of hosting up to 25,000 guests.

Additionally, customers continually sought new and exciting entertainment concepts. With the launch of the SM Seaside Cebu Arena, the Visayan market has been enhanced with a new world-class entertainment venue that can host up to 25,000 guests. Rising worldwide act and Filipino pop girl group BINI inaugurated the launch.

SM Cinemas has also captured a revitalized market of movie-goers amid back-to-back blockbuster and sleeper hits from both big-name studios and indie production houses. The launch of its exclusive ScreenX format late last year provided local movie-goers with a unique and immersive cinematic experience that hosted 2026’s anticipated movies such as Zootopia 2 and Avatar: Fire and Ash, most recent sought-after screening being Spider-Man: Brand-New Day.

Above image: The country’s first SM Sensory Lab offers a safe and welcoming environment for mallgoers navigating sensory processing challenges.

Friday, August 28, 2026

ONE NUMBER FOR EVERY EMERGENCY: SM PRIME AND DILG LIGHT UP MOA GLOBE FOR UNIFIED 911

The iconic MOA Globe lights up during the launch of the Unified 911 for Resilience: National Campaign, a nationwide initiative led by the DILG in partnership with SM Prime to promote emergency preparedness.


PHILIPPINES — SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign, a nationwide initiative that aims to strengthen public awareness of emergency preparedness and promote a more coordinated emergency response system across the country.


Held at the SM Mall of Asia Globe in observance of National Disaster Resilience Month, the campaign brought together more than 2,000 representatives from the DILG, the Bureau of Fire Protection, the Philippine National Police, local government units, barangays, and other partner agencies for a unified call to build safer, more resilient communities.


"At SM, we believe that resilience is a shared responsibility. Building safer, more prepared communities requires the government, businesses, and citizens to work together toward a common purpose," said SM Supermalls Vice President for Operations Junias M. Eusebio.


"It is an honor for SM to be the private sector partner and to stand alongside the DILG, the PNP, and the Bureau of Fire Protection in launching the Unified 911 for Resilience: National Campaign," he added.