GLOBAL AMBASSADOR ROSÉ FRONTS THE PUMA H-STREET HERITAGE CAMPAIGN

 

Rosé rules PUMA’s H-Street

PHILIPPINES — As a global style and music icon known for her understated elegance and trend-shaping influence, Rosé brings a distinct cultural weight to the revived PUMA H-Street. She turns every step into a statement, and with the PUMA H-Street, she does it effortlessly.

As the new face of the iconic silhouette, Rosé reimagines a track-born classic for today’s streets, transforming its late-90s racing roots into something fresh, fluid, and undeniably modern. Lightweight, low-profile, and built for movement, the H-Street becomes the foundation of her everyday style, seamlessly shifting from laid-back moments to bold, fashion-forward looks.

Taking the H-Street from archival design to a streetwear essential, Rosé showcases how the sneaker’s race-inspired construction becomes a canvas for versatility. Available in Poison Pink-PUMA Silver, Fizzy Green-PUMA Silver, and PUMA Black-PUMA Silver colorways, the H-Street stands out with its stripped-back build, sleek proportions, and barely-there feel, making it the perfect foundation for bold, playful, and effortlessly cool looks.

From Track Roots to a Modern-Day Streetwear Essential

PUMA’s H-Street redefined for modern streetwear

INFINIX DRIVES DIGITAL LEARNING FORWARD AS TABLET SPONSOR FOR UNIVERSIDAD DE MANILA

  

From left to right: Atty. Rodolfo V. Castillo Jr., VP for Administration; Dr. Nenita Fajardo Buan, Dean of the Institute of Graduate and Professional Studies; Nancy J. Tejada, VP for Student Success and Support Services; Atty. Christian Patrick Labajoy, Head of Student Discipline and University Legal Counsel; Dr. Ma. Felma C. Tria, University President; Charisma Buan, Infinix Marketing Manager; Ms. Laarnie Hernandez, Staff, Office of the President; Ms. Ruthemia S. Albener, Head of the Supply Office; Dr. Rosalie M. Catu, Head of Student Activities and Organizations; and Mr. Jeffrey F. Litan, VP for Comptrollership.

PHILIPPINES — In a meaningful step toward advancing digital education in the Philippines, Infinix donated its latest XPAD 30E tablets to Universidad de Manila on March 25, 2026. The initiative underscores a shared commitment to empowering students and enhancing access to modern learning tools.

The turnover ceremony brought together key representatives from both organizations, including the University President of Universidad de Manila, Dr. Felima C. Tria, and Infinix Marketing Manager Charisma Buan. The formal handover of the tablets served as a powerful symbol of a shared vision to empower students through technology and open new pathways for learning.

This donation represents more than just a provision of devices; it marks the beginning of a partnership dedicated to building a more inclusive and technology-driven learning environment for Filipino students. “In this digital era, learning should never be limited by access. Infinix believes in supporting every Filipino student's journey by offering technology that makes digital learning more accessible and more powerful. And what better way to do that than by partnering with the leaders of tomorrow — UDM's top performing student leaders who are already setting the standard for their peers,” shared  Buan.

Dr. Ma. Felma C. Tria, University President, receives the XPAD 30E tablet from Charisma Buan, Infinix Marketing Manager, during the official turnover ceremony.

CARES COASTAL CLEANUP: EMPOWERING COMMUNITIES FOR CLEANER OCEANS

  

PHILIPPINES – In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.

This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems. 

The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean. 

During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats. 

By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.

UNFORGETTABLE EASTER MEMORIES AWAIT AT YOUR NEAREST SM MALL

  

Bring out those bunny ears and celebrate Easter in SM Supermalls around the country.

PHILIPPINES – This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max.

Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike.

After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots:

SM CITY ZAMBOANGA ELEVATES THE REGIONAL DINING EXPERIENCE

  Zamboanga, la mesa ya listo! 

PHILIPPINES – The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula.

At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you.

Opening Bites: A Taste Of What’s To Come

The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table.

SM INTRODUCES SPARKLO REVERSE VENDING MACHINES TO THE PHILIPPINES FOR THE FIRST TIME EVER

 

SM Supermalls and Sparklo executives formalize their partnership during the official launch of Sparklo’s reverse vending machines in the Philippines, expanding the SM Green Recycling Machine program under the SM Green Movement.

PHILIPPINES – SM Supermalls is strengthening its commitment to environmental sustainability through a new partnership with global cleantech company Sparklo. Expanding the reach of the SM Green Movement and the SM Green Recycling Machine (GRM) program, the partnership aims to make recycling more accessible, convenient, and rewarding for participating customers through SM malls nationwide.

The collaboration introduces Sparklo’s reverse vending machine technology in the Philippines for the first time, providing an innovative way for customers to recycle plastic bottles and cans while visiting SM malls. 

“This initiative further elevates the role our malls play in ensuring a greener future, all for Filipinos. When we help make recycling accessible and rewarding, taking steps to protect the environment for a more sustainable tomorrow becomes as easy as stepping into your most-loved SM Supermall,” said Steven Tan, SM Supermalls President.

Technology for the Environment

The SM Green Recycling Machine program empowers communities by transforming every day mall visits into meaningful acts of environmental responsibility. By providing easily accessible avenues for customers to build the practice of recycling, the initiative helps divert plastic away from landfills while encouraging long-term sustainable habits among mallgoers. All collected plastics are properly processed and recycled, supporting SM Prime Holdings’ commitment to a waste-free future. 

Customers simply place empty PET plastic bottles into the recycling machine, which collects and sorts the bottles for proper recycling while encouraging responsible waste disposal.

SM SUPERMALLS SECURES 36 MOBILITY AWARDS FOR BIKER-INCLUSIVE INITIATIVES

 

PHILIPPINES – When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation.

 

The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline. 

 

Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers. 

 

Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.

 

 "What began as a heartfelt initiative to support bikers during COVID, has now become an integrated bike program spanning every single SM mall in the country," said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin. "Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino. Thus, SM aims to continually foster the culture of biking across its properties by creating beloved places where movement is safe, easy, and inclusive for everyone."

 

Active Mobility Advances Through Coaction

Through a collaboration between its Corporate Social Responsibility arm, SM Cares, its mall operations, and biking communities, SM continues to refine itself as a bike-friendly space championing maxed-out Active Mobility, cycling, and inclusive transport.