PHILIPPINES – With inclusivity and access as a key pillar in SM’s corporate purpose, inclusive spaces and facilities enhance the SM Group’s portfolio of malls, offices, and retail spaces. It is this universal implementation of accessible environments, and commitment to advance disability inclusion that bagged SM Group industry distinctions from The Philippine Foundation For the Rehabilitation of the Disabled Inc. (PFRD) and the National Council on Disability Affairs (NCDA).
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Wednesday, September 2, 2026
SM GROUP HONORED WITH 23 INDUSTRY DISTINCTIONS FOR LEADERSHIP IN UNIVERSAL ACCESSIBILITY
THE SECRET BEHIND SM SUPERMALLS' AWARD-WINNING COMMUNITY AND CULTURAL CAMPAIGNS IN 2026
Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities.
SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing.
PHILIPPINES — Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place.
This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities.
MUST-VISIT NEW DINING AND SHOPPING CONCEPTS AT SM SUPERMALLS IN MINDANAO
PHILIPPINES – No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving!
This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall.
Here's what's new at your most-loved mall, SM Supermalls!
Gashapon Bandai
A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next.
EMPOWERING THE NEXT GENERATION: BETTER DAYS AT SM BRINGS HOPE CLOSER TO YOUTH
SM Cares’ multi-mall mental health caravan created safe spaces for young people to share, connect, and build resilience
PHILIPPINES - When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever.
In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan. The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines.
The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not have to face difficult days alone.
BUILDING A CLEANER TOMORROW: REAL IMPACT FROM SM WASTE FREE FUTURE’S CLOSED-LOOP INITIATIVE
PHILIPPINES – SM Award-Winning Circularity: SM Waste Free Future Transforms Closed-Loop Systems Holdings, Inc. (SM Prime) received the Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its SM Waste Free Future initiative. The Transformation Category celebrates businesses and organizations that have significantly improved and evolved overall sustainability performance and operational models over time.
From Vision to Transformation
Through a collaborative ecosystem of stakeholders working toward a common goal, the shared commitment of a waste-free future reflects the SM way of creating meaningful and lasting impact. The launch of SM Waste Free Future in 2024 at the SM Mall of Asia marked the start of the group-wide initiative on waste circularity and standardized waste segregation across SM properties.
At the core of the initiative is the belief that lasting waste reduction begins with everyday behavior. Applying the theory of change, the program started with observations of daily waste generation and an assessment of existing segregation systems. This was followed by the deployment of the three-bin waste system: Recyclable, Disposable, and Compostable (RDC) bins, which make segregation easier and more accessible, helping reinforce positive daily habits over time.
(Photo Caption) The 2024 nationwide launch of SM Waste Free Future.
(Photo caption) Early days of employee engagement and awareness-building.
Tuesday, September 1, 2026
REVOLUTIONIZING WASTE MANAGEMENT: SM LAUNCHES MORE GREEN RECYCLING MACHINES NATIONWIDE
PHILIPPINES — What if your used plastic bottle could become part of something much bigger? Through the right machine it can!
SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers.
The reverse vending machines empower customers to deposit eligible plastic bottles in exchange for rewards. The partnership turns simple mall, customer visits into pathways to help support the SM Green Movement through responsible waste management and segregation to divert waste away from landfills and maximize resources through recycling.
Monday, August 31, 2026
FROM CHAOS TO CALM: FINDING YOUR ANCHOR IN A HECTIC SCHOOL YEAR WITH NEW FACES AND ROUTINES 3
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The newest logo of DigiPlus’ youngest gaming platform – GameZone. Philippines –The game just got better and bolder as DigiPlus’ youngest b...
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PHILIPPINES — For decades, skincare in the Philippines has been dominated by women's products and routines. But a quiet revolution is...



