7 REASONS YOU CAN’T MISS BÚTLAK: THE 40TH NEGROS TRADE FAIR

 Forty years. Generations of makers. One landmark celebration of everything Negros—back at SM

Forty years of Negrense creativity, craftsmanship, and enterprise—all coming together under one roof. Food, fashion, home, and craftsmanship at BÚTLAK: The 40th Negros Trade Fair, in partnership with SM for MSMEs, brings homegrown businesses closer to more customers and opportunities at SMX Convention Center Aura, September 22–27.

Some fairs are worth visiting for the shopping. Others for the food. BÚTLAK: The 40th Negros Trade Fair gives you 40 years of reasons to come. From September 22 to 27, 2026, the country’s longest-running provincial trade fair returns to SMX Convention Center Aura, bringing the best of Negros closer to Metro Manila shoppers for its milestone 40th anniversary.

Through SM for MSMEs, SM Supermalls continues its collaboration with the Association of Negros Producers (ANP), helping provide Negrense entrepreneurs a highly visible marketplace where their products, stories and craftsmanship can connect with more customers and potential markets. 

Crafted in Negros, made to be discovered. Negrense artisans give traditional craftsmanship a fresh, contemporary spin.

This year’s theme, BÚTLAK, celebrates a legacy moving forward with fresh energy: honoring the flavors, craftsmanship and stories that made the fair an institution while giving Negrense creativity a distinctly contemporary spin. Whether you come to eat, shop, discover something new—or all three—here are 7 reasons this milestone edition deserves a spot on your calendar.

LEARNING TOGETHER: SM CITY BAGUIO INTRODUCES AI TO DIFFERENT GENERATIONS

 

DICT-CAR begins an interactive AI learning session with young participants at SM City Baguio.

PHILIPPINES - Recognizing the growing role of Artificial Intelligence (AI) in everyday life and the importance of making digital learning accessible to all generations, SM Supermalls, through SM City Baguio, partnered with the Department of Information and Communications Technology – Cordillera Administrative Region (DICT-CAR) to conduct a learning session on Artificial Intelligence for senior citizens and children at SM City Baguio.

 

The learning session brought together participants from different generations, providing them with an opportunity to discover how AI works, explore its practical applications, and better understand how emerging technologies can be used responsibly in their everyday lives.

Participants were introduced to the basics of Artificial Intelligence through interactive discussions and demonstrations designed to make the technology easier to understand and more accessible. The session also highlighted practical ways AI can support learning, creativity, information access, and other everyday activities while emphasizing the importance of using technology safely and responsibly.

YOUR EDSA COMMUTE JUST GOT EASIER: HERE’S WHAT SM IS CHANGING

  SM Supermalls’ twin initiatives make the everyday journey more accessible

SM malls are evolving to support access to key transportation points. (In photo: The SM Megamall EDSA Busway Concourse and Pedestrian Bridge enhances pedestrian circulation and seamless access within one of Metro Manila’s busiest commercial and transport hubs.) 

PHILIPPINES — For millions of Filipinos navigating EDSA, the daily commute could soon become safe, more seamless, and more convenient. As SM continues its transformation journey beyond its retail and shared spaces, its malls are also evolving to make getting to and from key transport hubs easier for commuters. 

In the coming months, mallgoers can look forward to improved connections through the SM Megamall EDSA Busway Concourse and Pedestrian Bridge and SM North EDSA MRT-7 link. The projects aim to shorten long walks to transportation hubs while giving commuters familiar, well-lit, and ventilated access and departure points.

NEW TABLES AND DINING CORNERS TO DISCOVER AT SM SUPERMALLS IN MINDANAO

 

Your saved list is about to get longer! 

PHILIPPINES - This month, SM Supermalls is bringing even more reasons to plan that next mall trip across Mindanao. Think new cafés, fresh dining spots, and exciting brands making their debut! Here's a quick roundup of the latest openings you won't want to miss.

Let's get into the newest arrivals, shall we?

• DJI ARS (Authorized Retail Store)

Take your content creation to new heights at CDO’s first ever DJI ARS, now open at Level 3, Cyberzone, at SM CDO Downtown. Explore DJI's latest lineup of drones, action cameras, handheld gimbals, and creative imaging gear, with expert guidance to help you find the right setup, whether you're a beginner, traveler, or seasoned creator.

DISCOVER, DINE, AND PLAY: CEBU’S GROWING COLLECTION OF DESTINATION ATTRACTIONS CAPTIVATES TRAVELERS

  

Discover fun and adventure at Cebu Fun Park, one of the featured attractions within the SM Seaside Complex that brings recreation and leisure together in one destination. 

PHILIPPINES - Cebu continues to strengthen its reputation as one of the country's most dynamic travel destinations, offering visitors a diverse mix of attractions, experiences, and activities that go beyond its renowned beaches and heritage sites. As part of its SM for Cebu commitment, the most-loved SM malls in Cebu continue to bring together shopping, dining, entertainment, recreation, and leisure experiences, giving both locals and visitors a maxed-out experience and more ways to discover, dine, play, and make the most of their time in the province.

At SM City Cebu, visitors can experience a vibrant urban destination where shopping, dining, entertainment, and recreation come together in one convenient location. From leading fashion and lifestyle brands to the latest in technology, beauty, home, and everyday essentials, SM City Cebu curates one of the city's most comprehensive retail destinations, making it a preferred shopping hub for both locals and tourists. Food lovers can also explore the Food Hall, which brings together a diverse selection of dining concepts, offering everything from local favorites to international flavors in one vibrant culinary destination, while families and groups can enjoy friendly competition at the SM Bowling Center. For moviegoers, the Directors Club Cinema offers a premium viewing experience, while the first and only IMAX Theatre in Cebu remains a premier entertainment destination, offering audiences an unparalleled cinematic experience with cutting-edge projection and sound technology for the biggest film releases. With its central location and broad range of offerings, SM City Cebu provides visitors with a convenient way to shop, dine, be entertained, and unwind while exploring the city.

In Mandaue City, SM J Mall offers a distinctly different lifestyle experience, combining Japanese-inspired design and contemporary leisure concepts with shopping, dining, wellness, and entertainment. Visitors can explore the mall's Japanese-inspired spaces and discover dining destinations such as the Izakaya Terrace and Food Hall, offering opportunities to enjoy meals and gather with family and friends. Beyond dining, SM J Mall brings together retail, beauty and wellness, technology, and active-lifestyle experiences, creating a destination suited for both relaxation and recreation. Moviegoers can also enjoy the premium Directors Club Cinema, while the mall's curated spaces and lifestyle concepts provide visitors with a more experiential way to spend their day. Together, these offerings give SM J Mall a distinctive character within Cebu's growing collection of lifestyle destinations.

SM GROUP HONORED WITH 23 INDUSTRY DISTINCTIONS FOR LEADERSHIP IN UNIVERSAL ACCESSIBILITY

 

Through its group-wide drive to create truly inclusive and accommodating spaces for Persons with Disabilities, SM was commended by key industry organizations focused on disability affairs.

PHILIPPINES – With inclusivity and access as a key pillar in SM’s corporate purpose, inclusive spaces and facilities enhance the SM Group’s portfolio of malls, offices, and retail spaces. It is this universal implementation of accessible environments, and commitment to advance disability inclusion that bagged SM Group industry distinctions from The Philippine Foundation For the Rehabilitation of the Disabled Inc. (PFRD) and the National Council on Disability Affairs (NCDA).

THE SECRET BEHIND SM SUPERMALLS' AWARD-WINNING COMMUNITY AND CULTURAL CAMPAIGNS IN 2026

 Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities.

SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing.

PHILIPPINES — Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place.

This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities.