MANILA BAY CLEAN-UP DRIVE "THAT THING CALLED BASURA"

Yesterday Morning August 8, 2015 it was a very remarkable day as I support MANILA BAY SUNSET PROGRAM to campaign for environmental awareness.

In the 6^th year, the Manila Bay SUNSET Partnership Program Inc. (MBSPPI) takes its clean-up and rehabilitation project to new heights by launching an Information and Education Campaign (IEC) entitled “THAT THING CALLED BASURA” to supplement the program’s clean-up efforts and boost environment awareness among the public.

The IEC was officially launched during the Annual Manila Bay Clean-up led by LANDBANK, as part of their 52^nd anniversary celebration. The campaign aims to educate the public on the urgent need for proper waste management as evidence by the presence of solid wastes accumulating in water ways, rivers and the Manila Bay.

As part of their objective to reach out and educate the masses, MBSPPI produced a short campaign AVP particularly on waste disposal and the need to reinforce the 3R + D = 0 (Reduce, Reuse, Recycle + Discipline equals to zero basura). To make the material more appealing an interesting love story vignette was used to link proper garbage disposal. This AVP was first premiered during the clean-up and will be played in various channels such as corporate websites and social media sites of all MBSPPI members and offices of government agencies, terminals and other public spaces.

Signing of Memorandum by Landbank Beneficiaries and MBSPPI members

In addition, the IEC will also be supported by a social media campaign dubbed as “SolusyonNiBinion:3R=D” through an official facebook account where stakeholders and volunteers may post and share their best practices for the environment and by using the hashtag “iBinNyoYan”. The IEC also has a primary mascot name “Binion”, a representation of segregation trash bins, which was also introduced during the program.

“We are optimistic that this campaign will prompt behavioural change among the public. We encourage everyone’s active participation in sharing this campaign with your circles, most especially with your respective communities,” says LANDBANK President and Ceo Gilda E. Pico and Honorary Chairperson of MBSPPI.

THANK YOU SO MUCH to all volunteers in cleaning the Manila Bay 

YOU DON'T NEED SUPER POWERS TO SAVE MOTHER EARTH!

Trashes Collected in the Bay

 

About 1000 MBSPPI members volunteered to help clean the Bay. Another highlight of the program is the turnover of a portion of the proceeds from the Manila Bay Fun Run last July 11. This was organized by the Manila Broadcasting Company to help in funding the clean-up operations. The proceeds amounted 119,795.00.

 MBSPPI continues to grow as four subsidiaries of LANDBANK-LBP Resources and Development Corporation (LBRDC), LBP Leasing Corporation (LLC), LBP insurance Brokerage, Inc. (LIBI) and Masaganang Sakahan Inc. (MSI), and its corporate foundation – LANDBANK Countryside Development Foundation, Inc. (LCDFI), joined the roster of the SUNSET programs’ partner organizations.

In the 1st picture: Binion and Ms. Philippines Earth and 2nd pictures: Mr. Philippines Earth and Binion (just kidding)

The Manila Bay SUNSET Partnership Program, Inc., spearheaded by LANDBAK, is a SEC-registered incorporation of various members from the public and private sectors working towards protecting the Manila Bay. The existing members of the program are: Land Bank of the Philippines, City of Manila, Manila Broadcasting Company (MBC), DENR-National Capital Region (NCR), Manila Yacht Club (MYC), Manila Ocean Park (MOP), Diamond Hotel Philippines (DHP), DENR-Manila Bay Coordinating Office (MBCO), Pamantasan ng Lungsod Ng Manila (PLM), Landbankers’ Mutli-Purpose Cooperative (LANDBANKoop), Metropolitan Manila Development Authority (MMDA), University of the Philippines-Manila (UP-MANILA), Polytechnic University of the Philippines (PUP), Cooperative Development Authority (CDA), Polystyrene Packaging Council of the Philippines (PPCP)  and Miss Earth Foundation. Inc.

How nice to see to have a clean Manila Bay. I wish this project will push for more years.
Suggestion: Sana may group of peoples na ipagpatuloy ang paglinis ng basura sa Bay, I am hoping hindi lang ito once a year, dapat gumawa nadin ng action ang Local na Pamahalaan na mapanatili ang kalinisan sa lugar, gumawa ng batas at iba pa.

BEFORE AND AFTER IN CLEANING THE BAY!

I know some of us are misguided in preserving the Mother Earth, because of the different changes in our surrounding or sabihin nadin natin na madami sa atin ay wala nang pake sa ating paligid. So guys lets all join hand, be responsible and have a unity to save our precious surrounding for the benefits of our future children and also to prevent any disasters. I know its not to late for us to show our love and care to our very own mother earth. LETS ALL BE GREEN GUYS!

WE SUPPORT AND CARE MOTHER EARTH

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