Manila,
Philippines (August 5, 2019) – Globally acclaimed artist and Filipino icon, Lea
Salonga, returns home this August as she stars in her first-ever laundry
musical - “When I Shine With You”, telling the story of Lea’s most iconic
pieces of clothing and how they keep shining anew.
To celebrate and
recognize Lea’s mark in the Philippine music industry, the new Ariel Instashine
produced a one-of-kind musical that brought her fans nostalgic joy, as she
serenades them with a renewed rendition of a classic OPM song, ‘When I Met You’
by the Apo Hiking Society. Lea is joined by some of her students from The
Voice, Leah Patricio, Esang de Torres, and Mica Becerro who pay tribute to
their coach as they relive Lea’s journey through some of her memorable clothes
in the past – as these clothes make their way back on stage and shine as
if they are new.
Lea
Salonga is now part of Team Ariel
Ariel recently
launched Lea Salonga as its newest addition to the growing Ariel family. Lea is
the ambassador for the new Ariel Instashine - the next generation of detergent
that promises to make old clothes look new again in just one wash.
“We are delighted
to welcome Lea Salonga to Team Ariel as we launch our New Ariel Instashine –
the world’s first detergent with Power Boosters. Lea
represents progressive Filipinas who
continue to shine
not just in the Philippines, but also on the global stage.” shares P&G Asia
Regional Brand Communications Lead Louie Morante.
When
I Shine with You is a sensorial, nostalgic journey
Every piece of
clothing has a story. In this one-of-a-kind musical, Lea takes us on a journey
down memory lane by telling the story behind some of her most treasured clothes
in her iconic roles. With a history of more than four decades in the
industry, Salonga had her first break at 9 years old when she played the title
role in Annie in 1980.
“Annie was
my first big break. I was 9 then and felt a big mix of happy, scared and really
just enjoying myself. Tt’s why I kept my dress after all these years: to remind
myself of that girl who believed she could shine,” Salonga shares.
Since her debut,
Salonga appeared in a number of theatre productions and had several television
projects until 1989 when she was selected to play Kim in the
debut production of the musical Miss Saigon in London. This
role earned her the title as the first woman of Asian descent to win the Tony
Award for her excellence in live Broadway Theatre in 1991.
She adds, “I had
no idea how demanding it was going to be to play the role of Kim. As a
teenager, I found it worth it because it pushed me to be more creative and
thoughtful with my craft. That’s why I’ll always find the shirt I wore to the
audition memorable. It may seem like a simple white one but it means a lot to
me – it was the one that helped me shine and live my dreams.”
Among all the
roles she played and amid her past accomplishments, Salonga takes pride the
most in being a mom to her daughter Nicole, “There’s so much love and reward in
being a mother. It’s definitely a new chapter for me, and one of the best roles
that I have the privilege of playing.”
Reminiscent of
the new Ariel Instashine’s clothes renewal benefit, the musical sparked a renewed
sense of inspiration as Salonga relived the highlights of this true-to-life
musical journey through her memorable clothes – from when she played Annie, to
her white shirt during her audition for Miss Saigon, and an apron
she got when she was a new mom.
“Through stains
and messy times in the kitchen, this apron marks one of my life’s biggest role
– being a mom to Nicole. It’s the role that no one could have ever prepared me
for. It’s continuous hardwork but it brought so much joy and love to my life.
It’s inspiring me to shine brighter every day for my family,” Salonga says.
New
Ariel Instashine-produced laundry musical featured Lea Salonga’s The Voice
mentees Esang De Torres, Mica Becerro and Leah Patricio who played the roles
Annie, Miss Saigon, and Lea as a mom, respectively; and joined by digital
parenting icons Cat Arambulo-Antonio, Kelly Misa-Fernandez and Maggie
Wilson-Consunji
(L-R)
The Voice mentees Esang De Torres, Mica Becerro, Leah Patricio,
P&G Asia Regional Brand Communications Lead Louie Morante, new
Ariel Instashine ambassador Lea Salonga, P&G Philippines Media
Manager Arthur Pena, P&G Senior Purchasing Manager Phoebe
Ng, fashion icon Cat Arambulo-Antonio, British-Filipino TV
personality, model, TV host, vlogger Kelly Misa-Fernandez,
British-Filipino TV personality, actress and entrepreneur Maggie
Wilson-Consunji
These iconic
clothes were brought back to life and showcased though Ariel Instashine’s
Renewed Collection on stage. Along with Lea were her mentees from The Voice,
singers Esang De Torres, Mica Becerro and Leah Patricio – and digital parenting
icons Maggie Wilson, Cat Arambulo and Kelly Misa, who also had their own
memorable pieces displayed in the collection to attest to the superior cleaning
benefits of the new Ariel Instashine.
A
whole new detergent world
Launched in June,
the new Ariel Instashine is the most recent laundry detergent innovation from
Ariel. As the first-in-the world detergent with power booster beads, the
product provides superior cleaning and stain removal in just one wash that
helps make clothes look new again.
“We launched the
new Ariel Instashine in the PH market in high hopes of addressing the highest
standard of cleaning our consumers wants - cleaning clothes like they are new
again. This is the
world’s first
detergent with power boosters to remove the toughest layers of stains and make
your clothes shine anew in just 1 wash. As with our commitment to elevate the
level of clean in laundry, we also hope to uplift our spirits through keeping
clothing pieces valuable and timeless like Lea’s iconic pieces from her roles
as Annie, Miss Saigon and as a mom,” concludes P&G Country
Category Leader, Laundry Philippines, Ray Pine.
It’s a long
ongoing journey for Lea filled with milestones that continue to give pride to
the Philippines. Ariel celebrates this true Filipino icon as she shines for all
of the Filipinos here and all over the world.
To find out more
about When I Shine with You, the new Ariel Instashine and how you can make your
old clothes look new again in one wash, follow the hashtags
#NewArielInstashine, #InstaBagoin1Wash and #WhenIShineWithLea online.
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