Tuesday, August 13, 2024

STEP INTO LYF CEBU: A WORLD OF COLORFUL ADVENTURES


Philippines – Representing the name and vision of Ascott Limited in the Visayas, lyf Cebu City is a vibrant meeting place where visitors can congregate for work or pleasure with friends or like-minded people. 


Lyf Cebu, which is centrally located in Cebu City, offers a vibrant and inventive take on urban life, creating a thriving sense of community that improves every element of the visitor experience. Known as the "Queen City of the South," Cebu City is a flourishing metropolis with beautiful beaches, a busy business area, and a rich historical legacy. It is a popular travel destination for both domestic and foreign visitors due to its advantageous position in the Central Visayas region. Cebu City ensures that every tourist has an amazing time, whether they are drawn to it by its cultural sites, varied culinary scene, or burgeoning economic opportunities.


“The Ascott Limited recognized Cebu's potential as a burgeoning economic and tourism hub.” said Joycelyn Agsaway, the Ascott Limited’s Director of Operational Excellence for the lyf brand. “With its robust economic growth, thriving IT and business process outsourcing sectors, and increasing influx of both domestic and international tourists, Cebu offers a promising market for our serviced residences. By establishing a presence in Cebu, we aim to cater to the growing demand for high-quality accommodation among business travelers and tourists, thus reinforcing our commitment to expanding our footprint in key cities across the Philippines.”



lyf Cebu stands out with its array of state-of-the-art facilities designed to meet the needs of modern travelers. Upon arrival, guests are greeted at the Say Hi check-in counter, where the property’s friendly and trained staff ensure a seamless and personalized check-in process, making guests feel immediately welcomed and at ease. 



The property prides itself on its customization and wide selection of rooms to fit the diverse needs of its guests. Whether you're a solo traveler, a couple, or a group of friends, lyf Cebu offers a range of accommodation options that can be tailored to your preferences. From cozy studios to spacious multi-bedroom units, each room is thoughtfully designed with modern amenities, comfortable furnishings, and vibrant décor that reflects the dynamic spirit of Cebu. Guests can choose from various room configurations to suit their stay, which include rooms for solo travelers to those traveling in groups. 




For those staying for business or bleisure purposes, lyf Cebu features vibrant coworking spaces equipped with high-speed internet, ergonomic furniture, and plenty of natural light, providing the ideal environment for productivity, creativity, and collaboration. 


Bond, lyf Cebu’s social kitchen, is another highlight of the property. It is a communal space where guests can cook, dine, and socialize. With modern appliances and ample seating, Bond encourages guests to connect and collaborate regardless of their diverse backgrounds and professions, fostering a sense of community and camaraderie through food.




In addition to these core features, lyf Cebu offers a variety of other amenities designed to enhance the unique guest experience. The Hangout (Mezzanine) provides a relaxed setting for guests to unwind, network, and share stories about their lives. This area is perfect for informal meetings, casual conversations, or simply enjoying a good chat. Guests wanting to stay healthy and maintain fitness while away from home can do so at Burn, lyf Cebu’s social gym. With its range of equipment and fitness classes, Burn helps guests stay active and healthy during their stay. Finally, Dip, lyf’s swimming pool, provides a refreshing escape from the hustle and bustle of city life, allowing guests to relax and recharge.


"At lyf Cebu City, we curate a vibrant living experience that goes beyond conventional accommodation,” said lyf Cebu City’s Residence Manager, Rey Vergel Mulat “Our uniquely designed social spaces, community events, and personalized services ensure guests enjoy a colorful lyf experience, fostering connections and creating memorable moments throughout their stay."


At lyf Cebu, every stay is designed to be a colorful experience, both literally and figuratively. The property features an eye-catching thresher shark mural, one of the largest outdoor murals in the Philippines. This stunning artwork not only adds vibrancy to the urban landscape but also celebrates Cebu’s rich marine biodiversity. Inside, guests are greeted by original sculptures by Filipino artist Leeroy New in the Say Hi area, further enhancing the colorful and dynamic atmosphere. These vibrant elements create a visually stimulating environment that perfectly complements lyf’s emphasis on social living and community engagement.

Every day at lyf Cebu is a vibrant celebration of life and adventure. The colorful environment ensures that there is never a dull moment, making each day worth waking up to. The thresher shark mural and Leeroy New's sculptures set the tone for a lively and engaging experience from the moment you arrive. The artistic and energetic ambiance perfectly guides guests to the vividly brilliant display of origami Thresher Sharks, showcasing a rainbow of paper sharks throughout the property. Guests of all ages are invited to experience swimming with the sharks through the inflatable pool that will be installed throughout the area of the display. The dazzling display of colorful papercrafts looks to bring home the GUINNESS WORLD RECORDS™ title for “the largest display of origami sharks.” The attempt for the title, to be made on the 29th of August, immortalizes the property’s commitment to raising awareness and educating its guests on the precious endemic life of the local waters. 

Staying at the property means being immersed in an atmosphere where you can feel like you can do anything. With a plethora of activities and events, there’s always something exciting happening. From fitness sessions and cooking classes to cultural workshops and social gatherings, lyf offers endless opportunities to engage with the local culture and fellow travelers. Whether you’re exploring the city’s attractions or participating in on-site events, each day brings new adventures and connections.

Life at lyf Cebu is unmatched and unique, offering guests a chance to experience Cebu in a way that goes beyond the ordinary. The property’s colorful environment represents its commitment to providing a dynamic and enriching stay. Guests can wake up each day with a sense of anticipation and excitement, knowing that a day filled with discovery and joy awaits. The flourishing social living concept ensures that every moment is infused with energy and positivity, making your stay at lyf Cebu a truly colorful experience.

If you’re looking for a culturally immersive experience outside the Metro, lyf Cebu City is currently open and ready to welcome guests from all walks of life. Guests can now book their stay via this website.


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About The Ascott Limited


Since pioneering Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with more than 930 properties globally. Headquartered in Singapore, Ascott’s presence extends across more than 220 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. 


Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Preference, Fox, Harris, POP!, Vertu and Yello; and it has a brand partnership with Domitys. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.


A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically-integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities. Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.


For more information on Ascott’s industry record of close to 40 years and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Connect with us on FacebookInstagram, TikTok, Twitter and LinkedIn.


About CapitaLand Investment Limited (www.capitalandinvest.com)


Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real estate investment manager (REIM) with a strong Asia foothold. As at 30 June 2023, CLI had S$134 billion of real estate assets under management, and S$89 billion of real estate funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe and USA. Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics and data centres. 


CLI aims to scale its FUM and fee-related earnings through fund management, lodging management and its full stack of operating capabilities, and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand’s development arm. 


As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero emissions for scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.



For more information, please contact:

Kelly Oliveros | Account and Business Unit Director | Centaur Marketing

kelly@centaurmarketing.co

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