EXPERIENCE HUAWEI XMAGE UP CLOSE: THE PHILIPPINES-WIDE EXHIBITION SPOTLIGHTING RELIABLE MOBILE IMAGING EXCELLENCE

 PHILIPPINES — HUAWEI is taking the XMAGE Exhibition Roadshow across the Philippines, showcasing captivating sceneries captured by talented Filipino photographers and hobbyists, while also highlighting HUAWEI’s leadership in mobile imaging technology.

The roadshow runs in several locations, including SM City Cebu (September 5–17), SM Mall of Asia (September 5–10), SM North Edsa (September 5–14), and SM Davao Ecoland (September 6–15). Open to all, the exhibitions offer visitors an exciting opportunity to discover how HUAWEI’s latest imaging innovations are redefining mobile photography, and HUAWEI warmly invites everyone to drop by and experience the future of smartphone photography up close.

Each exhibit offers an immersive experience of HUAWEI’s latest imaging advancements through photos from the HL Series collection,  local XMAGE contest winners, renowned Fotomoto photographers, Manila Bulletin contributors, and images from the global HUAWEI community, with the showcase further enriched by the artworks of Kublai Millan, celebrated for his monumental sculptures reflecting Mindanaoan heritage.

XMAGE Brings Every Image to Life, Celebrating Global Creativity

The HUAWEI XMAGE Exhibition Roadshow centers on the brand’s flagship imaging system, XMAGE, which has transformed mobile photography. Continuing to lead the smartphone photography industry, HUAWEI’s XMAGE technology pushes boundaries with relentless innovation, setting new standards for mobile imaging excellence. 

Through the HUAWEI XMAGE Exhibition Roadshow, visitors can see the beauty of XMAGE’s cutting-edge features ranging from AI-enhanced image processing to advanced low-light capabilities bringing scenes to life with stunning precision and artistry for both professionals and enthusiasts.

Turn Every Shot into a Masterpiece with the HUAWEI Pura 80 Series

The XMAGE Exhibition Roadshow is built to demonstrate the full extent of HUAWEI’s imaging technology, anchored in the HUAWEI Pura 80 Series. Attendees can see how the phone performs in real-world conditions with its innovative Ultra Chroma Camera powered by XMAGE technology, delivering unmatched color fidelity and true-to-life tones across portraits, landscapes, and night scenes. It breaks boundaries in long-range distance photography that captures intricate details with precision. 

The HUAWEI Pura 80 Series Ultra Chroma feature lets users capture every iconic scene in stunning detail. With the HUAWEI Pura 80 Series, this innovation redefines mobile photography, enabling users to create professional-quality images with unparalleled color accuracy and clarity.

Celebrate Inspiring Photography with the XMAGE Awards 2025

HUAWEI invites photographers and hobbyists around the world to participate in the XMAGE Awards 2025, a global photography competition open to both professionals and enthusiasts. Participants can submit up to 30 entries, including photos and videos, all taken with a HUAWEI smartphone. Image files should be in JPG, JPEG, or PNG format and under 30 MB, while videos should be in MP4 format and under 400 MB, with their original EXIF data intact.

Entries are open until September 15, 2025, and can be submitted through the XMAGE Awards website, HUAWEI Community, or My HUAWEI app using a HUAWEI ID. Photographers may also participate by posting their work on Instagram with #HUAWEIXMAGE, following @huaweixmageawards, and ensuring their profiles are set to public. This year, three Grand Prize winners will each receive USD 10,000, while 97 other outstanding participants will be awarded USD 1,500 each. 

To learn more about the HUAWEI Pura 80 Series, the XMAGE Exhibition Roadshow or the XMAGE Awards 2025, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).