PHILIPPINES – Careline, the makeup brand known for its fun, fearless, and creative spirit, has expanded its best-selling Single Blush On to 20 shades—making it easier than ever to find the perfect match for every skintone and undertone.
GiRaph (Gian Bernardino and Raphael Singson of Cup of Joe) lead Careline’s campaign with their signature charm and confidence
Fronting the campaign is GiRaph, the pairing of Gian Bernardino and Raphael Singson from OPM breakthrough band Cup of Joe. The band has quickly risen in the local music scene with hits like Tingin, Estranghero, and Tataya. For this campaign, Gian and Raphael bring their natural charm and relatability beyond the stage, embodying Careline’s edgy and expressive brand personality.
The launch features a lighthearted digital video where GiRaph chase each other over their favorite Careline Single Blush On, a fun nod to the product’s vibrant appeal. Fans will also spot a clever Easter egg: a scene of Gian enjoying his favorite ramen—an inside reference long-time supporters of Cup of Joe will instantly recognize.
