UNVEILING METRO MANILA’S PREMIER LIFESTYLE AND FASHION TRENDS FOR 2025

PHILIPPINES – Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands and get ready to fill-up your must-visit list with all these new crazes at SM Supermalls.

This month of July, we truly got it all for you as we continue to bring you top-tier shopping experiences—thanks to all these new firsts and flagship stores in Metro Manila. 

Iconic Designs That Speak To You

Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls.

From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

SM SUPERMALLS UNVEILS FRESH VIBES: METRO MANILA’S MUST-VISIT FIRSTS

 

Let your thirst for trying out new things lead you this month of July. 

PHILIPPINES – Be fun, be free, and let spontaneity take the wheel with these new and upcoming gems heading your way. From immersive experiences to robust cuisines from around the globe, to standout fashion pieces—you have the power to make the mundane magical when you choose to see every day as a canvas of possibilities.

Wander to wonder, and embrace the magic of curiosity and exploration with SM Supermalls - right here in Metro Manila. 

Variety & Great Options at SM Mall of Asia

With more options, you uncover more paths, opening doors to fresh experiences and delightful discoveries—whether it be trying out different meals at once or spicing up your everyday style!

Enjoy the diverse flavors of Japan at Kiwami: Japanese Master Kitchens, opening their first-ever SM flagship store soon—their biggest one yet! Offering a variety of authentic dishes all under one roof, indulge in an extensive dining experience and savor the best of Yabu (katsu), Ippudo (ramen), Hachibei (yakitori), and Hannosuke (tempura)—each offering their own distinct and authentic taste of Japan.

METRO MANILA WELCOMES BIG BAD WOLF BOOKS IN 2025 WITH ₱60 BARGAINS

Philippines – Bad Wolf Books is back in Metro Manila with a legendary lineup of deals, steals, and thrills at V-Mall, Greenhills from May 23 to June 2, 2025. Opening hours are 10AM to 9PM from Monday to Thursday and 10AM to 10PM on Friday to Sunday. With over 2 million books up for grabs at up to 95% off, the world’s biggest book sale is serving up the perfect opportunity to score your dream book haul and more!

A Book-Hunter’s Paradise Awaits

This year’s Metro Manila stop is bigger, bolder, and packed with surprises. Whether you're hunting for bestsellers, chasing down BookTok must-reads, or building the ultimate library for the kids, Big Bad Wolf Books makes it easier than ever to bring home your next great read.

With books starting at just ₱60, readers can dig into epic stories, mind-blowing facts, and inspiring lessons without breaking the bank. Snag limited-edition merch, unlock tiered discounts (₱200 off for every ₱2,000 spent, ₱500 off for every ₱5,000), and explore more with every turn of the page.

This year’s sale also welcomes Filipina romance and fantasy author Mica de Leon. Catch her on May 25 at 1:30 PM as she shares her top tips on writing and publishing, and reveals how she landed a 7-book deal in just one year! Don’t miss this exclusive Q&A session and the chance to meet a rising local author.

BIG BAD WOLF BOOKS RETURNS TO METRO MANILA: EXCLUSIVE 2025 BOOK SALE PREVIEW WITH EPIC PROMOS AT V-MALL

 

Philippines – Good news, Metro Manila Wolfies! Your favorite big book sale is coming back to the city at V-Mall, Greenhills. The Big Bad Wolf Metro Manila Book Sale will start from May 23 to June 2, 2025 with opening hours on Monday to Thursday at 10AM–9PM, while on Friday to Sunday from 10AM–10 PM.

 

Big Bad Wolf Books’ return to Metro Manila marks its first-ever partnership with V-Mall, welcoming readers to a brand-new venue for the book sale. With over 2 million books across a wide variety of genres to choose from, awesome promos, and exciting surprises up ahead, the Big Bad Wolf Book Sale at V-Mall promises the same heart-racing book-hunting event readers know and love.

 

A Global Advocate for Reading Takes the Stage

“We’re so excited to bring the Big Bad Wolf Book Sale to Metro Manila again. It’s going to be a wonderful experience and hopefully a lot of moments that spark joy for readers,” said Big Bad Wolf Books Co-founder, Jacqueline Ng. 

 

She added, “This upcoming Metro Manila Book Sale is an opportunity for families, young readers, and lifelong book lovers to connect and grow together. We’ve worked hard to make sure there’s something for everyone.”  

 

Jacqueline also touched on the growing importance of literacy advocacy: “We came across a report from the Philippine Statistics Authority that said nearly 19 million students in the Philippines are struggling with functional literacy—and that’s a number that really moved us. It’s a wake-up call and a reminder that access to books and reading isn’t just about enjoyment, it’s about giving people the tools to navigate life, to understand the world around them, and to write their own stories.”

 

“That’s why programs like Red Readerhood mean so much to us,” she continued. “Through it, we’re able to donate books to underserved communities and help ignite that first spark of imagination. We believe every child deserves a chance to read, dream, and grow—and if Big Bad Wolf Books can help even one child get closer to that, then we know we’re on the right path.” 

 

WHAT’S NEW AT SM SUPERMALLS? FIND FRESH FAVORITES IN METRO MANILA

 

In life, there is always more to be had. New possibilities to explore, new experiences to enjoy, new discoveries to love!—the best of living is always right around the corner.

Philippines – With SM Supermalls, you no longer have to go far and wide to seek out those experiences. From brands you’ve been itching to try to those you’re yet to discover, SM Supermalls connects you to an excitingly fresh new era of firsts—right here in Metro Manila.