HUAWEI REMAINS AT THE FOREFRONT OF MOBILE IMAGING WITH THE INDUSTRY’S FIRST SWITCHABLE DUAL TELEPHOTO CAMERA ON THE HUAWEI PURA 80 SERIES, COMING SOON TO THE PHILIPPINES

 

PHILIPPINES — HUAWEI ushers in the dawn of a new era of smartphone photography excellence as it introduces groundbreaking mobile imaging technology and the industry’s first Switchable Dual Telephoto Camera on the new HUAWEI Pura 80 Series.

 

As the latest evolution of the HUAWEI Pura Series, the newest smartphone lineup embodies the series’ signature fusion of mobile photography and aesthetic design. It continues to set a bold, new standard in pioneering photography, fashion design and unique style.

 

HUAWEI Pura Series: A Legacy of Style and Substance

The HUAWEI Pura Series, earlier known as the HUAWEI P Series, has long stood at the forefront of innovative photography technology and artistic expression. Debuted in 2012, HUAWEI developed to challenge the conventions with a focus on slim silhouettes and camera innovation.

The series quickly evolved into a symbol of mobile photography innovation with landmark features such as the HUAWEI P9’s mono-color dual-lens technology, the HUAWEI P20’s revolutionary Super Night Mode, the HUAWEI P30’s pioneering Periscope Tele Lens, the HUAWEI P40’s unmatched 100x SuperZoom Array, the HUAWEI P50’s 10-Channel Multi-Spectrum Sensor, and the HUAWEI P60’s Ultra Lighting Macro Telephoto Camera. Each generation reaffirms the series’ position as a leading figure in the evolution of mobile photography, setting new benchmarks and propelling the future of imaging innovation.

 

The HUAWEI P Series has also led industry’s design trends. It emerged as the industry's thinnest smartphone, which utilized the industry's first metal diamond-cut design and innovative twilight colour design, and was the first to adopt the nano-tech ceramic design as well as its unique Rococo Pearl colour. The series continues to refresh new heights of technological aesthetics.

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HUAWEI PURA 80 SERIES UNVEILED WITH GRANDEUR AT BANGKOK’S APAC LAUNCH

Peter Liu - Director of Flagship Handsets GTM

 

PHILIPPINES — HUAWEI introduced a new generation of innovative products last July 22 at a major Asia-Pacific launch event in Bangkok themed “Fashion Next.” Among the latest lineup of devices were the HUAWEI Pura 80 Series, which redefines mobile photography with its industry-first switchable dual telephoto system and ultra-large sensor technology^[1], and the HUAWEI MatePad 11.5-inch PaperMatte Edition (2025), a PC-like tablet designed for seamless productivity on the go.

 

As part of the event, XMAGE APAC was also held in Bangkok, showcasing outstanding photography from across the region and celebrating the power of visual storytelling. It was also officially announced that XMAGE will return to Paris later this year, with the global “The World, You and Me” XMAGE Awards Ceremony and Exhibition.

 

A New Benchmark for Mobile Imaging

Held at One Bangkok Forum, the launch event brought together industry partners, media, HUAWEI fans, and key opinion leaders to witness HUAWEI’s latest advancements in smartphone imaging and mobile innovation with the debut of the HUAWEI Pura 80 Series.

 

“Huawei never stops pushing the boundaries of mobile technology, not just to lead in innovation, but to create meaningful experiences that serve human expression,” said Peter Liu, Flagship Handsets GTM Director at HUAWEI. “From foldables to imaging, we believe the best camera is the one you have with you, not only to capture images, but to tell stories, stir emotions, and connect lives. This philosophy guides everything we do, inspiring new ways of seeing, working, and creating.”