This partnership, part of LuLu Financial Holdings’ wider deal with AFA across ten countries, brings the world champions closer to fans across Southeast Asia.
The partnership signing ceremony was led by notable figures in attendance, including LuLu Financial Holdings Founder and Managing Director Adeeb Ahamed (fourth from the left), Argentina coach Lionel Scaloni (fifth from the left), and Ambassador of Argentina to UAE His Excellency Jorge Agustin Molina Arambarri (second from the left)
PHILIPPINES - LuLu Money, a leading cross-border payments provider in the Philippines, Malaysia, Singapore and Hong Kong, has announced a partnership with the Argentine Football Association (AFA), signing on as their Regional Fintech Partners for these four countries.
This sponsorship is part of a larger global agreement through which the various entities under LuLu Financial Holdings, across 10 countries, will become official AFA partners within their respective regions. This collaboration caters to Filipino communities, both at home and abroad, who rely on LuLu Money for seamless remittances and have a growing passion for international football. In India, LuLu Forex, a leading foreign exchange provider, and LuLu Finserv, the group’s microlending and financial services arm, will represent the brand. Meanwhile, LuLu Exchange will take on the partnership role in the UAE, Kuwait, Bahrain, Qatar and Oman.
