Philippines - The top mobile wallet in the country - GCash, is working with the Provincial Government of Bohol to revive the local tourism industry in the province through their joint campaign, Sulong Turismo, as part of their aim to support rural development through digitalization and more opportunity to all the locals and businesses of Bohol.
Sulong Turismo aims to help boost the tourism sector by integrating digital payment solutions into local tourism campaigns. Local government units (LGUs) with popular tourist spots will be empowered to adopt convenient cashless payments for such transactions as travel booking and accommodation, among others. By leveraging on these digital tools and highlighting their wide-ranging benefits, the campaign hopes to enhance customer satisfaction, drive repeat visits, and invigorate the overall tourist experience.
Sulong Turismo aims to help boost the tourism sector by integrating digital payment solutions into local tourism campaigns. Local government units (LGUs) with popular tourist spots will be empowered to adopt convenient cashless payments for such transactions as travel booking and accommodation, among others. By leveraging on these digital tools and highlighting their wide-ranging benefits, the campaign hopes to enhance customer satisfaction, drive repeat visits, and invigorate the overall tourist experience.
