PHILIPPINES – According to the Department of Environment and Natural Resources (DENR), the Philippines generates over 60,000 metric tons of waste daily, a figure expected to rise with urban growth and economic activity.
Recognizing the urgency, SM Prime Holdings, Inc. (SM Prime) launched the SM Waste-Free Future program in 2024 as one of its flagship environmental sustainability programs to reduce overall waste generation through effective waste segregation and divert waste away from landfills through recycling, composting, and other sustainable disposal methods.
In its first year, it implemented a new waste management segregation system across its properties, including all malls, residences, offices, hotels and convention centers, and estates nationwide.
Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor.
A bigger picture of waste
The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice. RDC makes it simple and consistent, providing key visual cues to bin it right.
Together for an SM Waste-Free Future, the Recyclable, Disposable, Composable (RDC) bins at SM Store branches support the broader goals of environmental sustainability through clear and effective waste segregation practices.
Despite its infancy stage, the rapid and wide-scale integration underscores SM Prime’s ability to operationalize sustainability across diverse asset classes and ecosystems, reinforcing the company’s commitment to innovative waste diversion strategies.
