Sony Philippines executives, partners, performers, and creatives gather onstage to celebrate the successful launch of the WH-1000XM6.
PHILIPPINES – On June 29, 2025 at Makati City, Sony Philippines turned up the volume and took center stage with the highly anticipated launch of the WH-1000XM6, the latest evolution in Sony’s industry-leading noise-canceling headphone series. Held at Glorietta Activity Center, the immersive event welcomed music lovers, tech enthusiasts, lifestyle influencers and fashion-forward creators to a full-day celebration that redefined what it means to listen in style.
Globally renowned for its relentless pursuit of innovation, Sony continues to push boundaries in audio technology, creating products that bridge lifestyle, creativity, and performance. During the launch, Sony Philippine’s President and Managing Director, Mr. Shuhei Sugihara highlighted Sony’s global direction toward designing technology that enhances everyday living. “Sony is not just a retail electronics company but a Creative Entertainment Company. With technology and innovation, we aim to unleash KANDO in several business units such as gaming, electronics, music, movie, and imaging sensor production” Mr. Sugihara also reiterated Sony’s commitment to integrate innovation and entertainment to create products and experiences that tap into emotions.
Mr. Shuhei Sugihara speaks on Sony’s vision for innovation and lifestyle
Followed by Mr. Kentaro Imamura, Marketing Director of Sony Philippines, who focused on the design philosophy behind the WH-1000XM6. “For The Music is an audio branding campaign to bring people closer to the music they love while also supporting the Filipino Music Scene” said Mr. Imamura, “The WH-1000XM5 is a trend-leader and status symbol that tapped into the Gen Z market. As an innovator in the world of tech, Sony continues to evolve its line up with the launch of the new WH-1000XM6 ” Both executives highlighted the WH-1000XM6 as a product that meets the needs of modern users–offering not just sound performance, but comfort, intelligence, and style.
