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| Stresstabs’ new ad campaign blends emotional storytelling with a touch of absurd humor and weird visuals, tapping into the lived reality of modern Filipino |
Sleep-deprived? You might actually be falling apart. Stresstabs’ bold new
campaign, “Ibalik ang Nawalang Ikaw,” or Bring yourself back together in English, takes the invisible toll of stress and makes it꒦strikingly – and hilariously – visible.
In the film, we meet Jemerlyn, a Filipino office worker whose day is so tough, long, and stressful that she’s literally whittled down nothing but an arm and a hand. The weird visual is a relatable metaphor for the way stress depletes the body’s essential nutrients.
The twist? After taking a pill of Stresstabs, a construction
crew barges into her room — armed with the nuts and bolts representing Vitamins E and C, Iron, and Niacinamide — to rebuild her piece by piece. The result:
Jemerlyn feels whole again, ready to take on the day.
Making the invisible visible
With 87% of Filipino workers reporting job-related stress
according to a recent study by AXA, Stresstabs’ striking campaign definitelyvhits close to home.vDr. Shiro Ann Noda, Medical and Scientific Affairs Manager at Haleon, Stresstabs’ parent company, explains the science behind the campaign's message.
"Vitamins and minerals, along with a healthy and balanced
diet as well as regular exercise, are essential for your mind and body to always perform at their best. And stress isn't just a heavy cloud that weighs on your mind—it depletes these very nutrients your body needs,” she says.
“Stresstabs is designed to help replenish the lost nutrients that stress takes away."
A creative shakeup in consumer health advertising
Typical vitamin ads often lean on generic smiles, lab coats,
beauty shots, and direct before-and-after imagery, but with this campaign, Stresstabs goes the other way.
This film blends emotional storytelling with a touch of absurd humor, tapping into the lived reality of modern Filipino workers, freelancers,
and side-hustlers with a tale that easily resonates with many people’s daily lives.
"With so many Filipinos overworked and under-rested, we
wanted to help them understand what stress is really doing to their bodies—andvhow they can fight back,” says Rein Locsin, Stresstabs Brand Manager.
The film’s creative direction flirts with surreal visuals, making it impossible to forget – and perfect for a generation that loves content with an edge.
“We wanted to visually capture what people already feel — that
stress is breaking them. And we wanted them to know—there’s a way to rebuild,” says Dani Rodelas, Senior Digital Marketing Manager. “Who says pharma ads have
to be boring?"
Don't let stress break you apart–take Stresstabs today. Watch the full film here.
About Stresstabs
Stresstabs is a vitamin supplement designed to help address the
tangible effects of stress, such as physical and mental fatigue, and negative effects on the skin. It works by replenishing the essential vitamins that stress depletes from the body.
Buy Stresstabs on the official Shopee and Lazada stores today.
If symptoms persist, consult your doctor.
About Haleon
Haleon (LSE:HLN) is a global
leader in consumer health, with a purpose to deliver better everyday healthvwith humanity. Haleon’s product portfolio spans five major categories - Oral Health, Pain Relief, Respiratory Health, Digestive Health and Other, and Vitamins, Minerals, and Supplements (VMS). Its long-standing brands in the
Philippines - including Centrum, Sensodyne, Polident, Robitussin, Stresstabs, and Caltrate - are built on trusted science, innovation, and deep human understanding.
For more information, visit www.haleon.com
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