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| Stresstabs’ new ad campaign blends emotional storytelling with a touch of absurd humor and weird visuals, tapping into the lived reality of modern Filipino |
Sleep-deprived? You might actually be falling apart. Stresstabs’ bold new
campaign, “Ibalik ang Nawalang Ikaw,” or Bring yourself back together in English, takes the invisible toll of stress and makes it꒦strikingly – and hilariously – visible.
In the film, we meet Jemerlyn, a Filipino office worker whose day is so tough, long, and stressful that she’s literally whittled down nothing but an arm and a hand. The weird visual is a relatable metaphor for the way stress depletes the body’s essential nutrients.
The twist? After taking a pill of Stresstabs, a construction
crew barges into her room — armed with the nuts and bolts representing Vitamins E and C, Iron, and Niacinamide — to rebuild her piece by piece. The result:
Jemerlyn feels whole again, ready to take on the day.
