PHILIPPINES – Last July 30, 2025, I had the privilege and greatful attending the Tala Philippines’ launch event at New World Makati, where they introduced the iconic and the Queen of Pinoy Soap Opera - Ms. Judy Ann Santos-Agoncillo as their newest brand ambassador and also the 1st ambassador of Tala Philippines.
That day the atmosphere was electric, fun, very entertaining, filled with a shared passion for financial inclusion and fairness and lots more.Grabe ang saya that time.
PHILIPPINES – Financial security is the top aspiration of Filipinos today. To meet living expenses comfortably, prepare for emergencies, and save up for the future are dreams that many work hard to achieve. While the dreams are the same, everyone has different starting points, paths, and opportunities in life. In terms of access to financial services, for example, 76% of Filipinos remain unbanked and underserved by traditional institutions in 2024.
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| Tala is there to be the kasangga sa laban ng buhay and through the launch of the TALAverse, Tala Philippines’ newest brand ambassador Judy Ann Santos-Agoncillo wants to send a message patas na ang laban where everyone deserves an equal opportunity and a shot in life. |
In facing life’s inequalities and making their dream a reality, Tala is a reliable partner of Filipinos. It levels the playing field by providing secure, flexible, and convenient online credit that enables customers to jumpstart their financial journey. Since entering the Philippines in 2017, Tala has grown exponentially, having disbursed 24 million loans amounting to over Php 118 billion to 3.6 million customers.
“Through the transformative power of access and radical trust, we’re taking on a role in the lives of our customers that goes beyond just transactional. We want to be their kasangga sa laban ng buhay—in exploring additional sources of income, saving for the future, building an education fund for their children, and more,” said Moritz Gastl, General Manager of Tala Philippines. “Tala can serve as a tool to help them unleash their potential to grow and thrive no matter their circumstances.”
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| Attendees were also able to learn about Tala and their message to everyone through an interactive cross-word game on key-words that touched on how through the power of financial services, Tala is empowering Filipinos through credit. |
PHILIPPINES – TALAkayan, an award-winning series of financial education workshops, is the pioneering initiative of Tala Philippines in its mission to enhance financial literacy for the global majority. Implemented in partnership with Empower and Transform (EAT), the program aims to equip Filipinos with knowledge on the basics of personal finance and money management.
Tala Philippines is further expanding the reach and impact of TALAkayan by rolling out educational digital content that is practical and easy to understand from its successful workshop series. This is part of its efforts to make financial education even more accessible and share the value of financial education and literacy to Filipinos. Every week, a new video will be uploaded on Tala Philippines’ social media platforms that covers topics from viral saving challenges and everyday inflation hacks to understanding credit score and investing.
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| Executives of Tala Philippines and Salve Ibañez pictured with members of the media, bloggers and influencers who joined the TALAkayan financial education workshop. This award-winning initiative is Tala's response to the need for enhanced financial literacy in the country. |
The financial literacy video series was launched during a special TALAkayan workshop conducted on July 8, 2025. Bloggers, influencers, and media practitioners participated in the interactive session led by financial guru Salve Ibañez who expounded on the concepts of goal setting, saving and budgeting, debt management, differentiating between good and bad debt, calculating one’s net-worth, retirement planning, and investing, and the importance of these in improving financial health.
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| Ms. Salve Ibañez - Ang Financial Beshie ng Bayan |
At the end of the workshop, she stressed how anyone can greatly benefit from having access and knowledge about personal finance, and applying it in their day-to-day lives. This is the message Tala Philippines wants to bring out through the TALAkayan workshops and the video series—financial education is for everyone, no matter what age, occupation, gender or background you may have. It is a valuable tool that can impact lives for the better.
