PHILIPPINES – Last July 30, 2025, I had the privilege and greatful attending the Tala Philippines’ launch event at New World Makati, where they introduced the iconic and the Queen of Pinoy Soap Opera - Ms. Judy Ann Santos-Agoncillo as their newest brand ambassador and also the 1st ambassador of Tala Philippines.
That day the atmosphere was electric, fun, very entertaining, filled with a shared passion for financial inclusion and fairness and lots more.Grabe ang saya that time.
PHILIPPINES – TALAkayan, an award-winning series of financial education workshops, is the pioneering initiative of Tala Philippines in its mission to enhance financial literacy for the global majority. Implemented in partnership with Empower and Transform (EAT), the program aims to equip Filipinos with knowledge on the basics of personal finance and money management.
Tala Philippines is further expanding the reach and impact of TALAkayan by rolling out educational digital content that is practical and easy to understand from its successful workshop series. This is part of its efforts to make financial education even more accessible and share the value of financial education and literacy to Filipinos. Every week, a new video will be uploaded on Tala Philippines’ social media platforms that covers topics from viral saving challenges and everyday inflation hacks to understanding credit score and investing.
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| Executives of Tala Philippines and Salve Ibañez pictured with members of the media, bloggers and influencers who joined the TALAkayan financial education workshop. This award-winning initiative is Tala's response to the need for enhanced financial literacy in the country. |
The financial literacy video series was launched during a special TALAkayan workshop conducted on July 8, 2025. Bloggers, influencers, and media practitioners participated in the interactive session led by financial guru Salve Ibañez who expounded on the concepts of goal setting, saving and budgeting, debt management, differentiating between good and bad debt, calculating one’s net-worth, retirement planning, and investing, and the importance of these in improving financial health.
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| Ms. Salve Ibañez - Ang Financial Beshie ng Bayan |
At the end of the workshop, she stressed how anyone can greatly benefit from having access and knowledge about personal finance, and applying it in their day-to-day lives. This is the message Tala Philippines wants to bring out through the TALAkayan workshops and the video series—financial education is for everyone, no matter what age, occupation, gender or background you may have. It is a valuable tool that can impact lives for the better.
