Philippines – From the track to the hardwood, the fairway to the Formula 1 grid, PUMA has been making major waves across both local and global athletic landscape as it persists in championing national and international athletes. Its strong, ubiquitous presence in various sports fields reflects a deep-rooted commitment to performance and innovation, to build up Filipino and global athletes for victory.
Here’s how PUMA is winning in sports, one field at a time:
1. Running the Distance
In 2021, PUMA strengthened its presence in the running scene when it introduced the RUN PUMA line powered by NITROFOAM™ technology. And this year, PUMA upped its influence in running as it launched the “Go Wild” global campaign. “Go Wild” invites everyday runners to unleash their inner energy and chase the emotional highs from pushing their limits. It inspires them to let go, trust their instincts, and embrace their authenticity, confidence, and playful spirit.
To amplify the campaign in the Philippines, PUMA tapped 4 elite running athletes, Jonna Lina Abutas and Beef Co, as well as national athletes Christine Hallasgo and Junel Gobotia.
Abutas has scored first place wins in many 10k and 21k races including the Women’s Run Asia in 2024 and the Milo Marathon. A rising “runfluencer,” Co has is determined to reach peak performance without compromising his well-being. He competed in the 2024 Hyrox Open Incheon and placed second for his age group. During the Southeast Asian (SEA) Games in 2019, Hallasgo hit the ground running when she bagged gold for her debut appearance on home turf. She set a new personal best record just last March when she competed at the 20th Asian Marathon Championships in China. Meanwhile, Gobotia continues to dominate the Steeplechase scene in the Philippines as he dominated the 3000M Steeplechase event at the 2024 Philippine National Games.
