PUMA UNVEILS EXCLUSIVE PROMOS AND SPEEDCAT COLORWAY FOR JD’S NEW GLORIETTA STORE LAUNCH3. Alternative Titles

 

PUMA Pop-Up Store at JD Sports Glorietta Store Opening

PHILIPPINES — PUMA brings dynamic energy to elevate the experience at the new JD Sports store opening at Glorietta, Makati. To celebrate the store opening, PUMA is offering special deals, promos, and a new store-exclusive colorway of the PUMA Speedcat.

PUMA opened a pop-up at the new JD store in Glorietta from July 25 to July 27. The global sportswear brand offered special promos with free water bottles still up for grabs until supplies last.

Prime Destination for All Things Sport and Style

The new JD Sports store at Glorietta officially opened its doors last July 25. The event was attended by important personalities, including JD Sports Chief Financial and Operating Officer for APAC Mark Woodhouse, and JD Sports Director of Marketing for APAC Michael Weatherston. The new store marks the UK-based multi-brand retailer’s second store in the Philippines after opening its first store at SM Mall of Asia last June.

PUMA Speedcat on Display at the PUMA Pop-up

PUMA’S PRIME SQUARED IS THE STREETWEAR VIBE WE ALL NEED

 

PUMA Prime Squared Collection

PHILIPPINES – PUMA Southeast Asia is proud to launch the Prime Squared collection, a bold new chapter in streetwear designed to meet the demands of fast-paced city life. This latest collection fuses style with cutting-edge fashion, capturing the spirit, energy, and individuality found in the heartbeat of urban streets.

The Prime Squared collection represents a fusion of bold expression and urban utility, it’s made for the street — where energy, culture, and motion collide. Every piece is designed to keep up with the relentless rhythm of city life while making a distinct visual statement.

PUMA Prime Squared Collection Drop 1

The collection will roll out in two drops. Drop 1 features a versatile palette of earthy and neutral tones such as Khaki, White, Black, and Muted Green. Drop 2 introduces a more vibrant colour story, including striking hues like Electric Blue, deep Wine Red, and soft Blush Pink.

YOUR FAVORITE ‘SQUID GAME’ VIBES ARE HERE WITH PUMA’S NEW COLLECTION DROP

 

PUMA x SQUID GAME New Collection

 

PHILIPPINES – On July 4, 2025, PUMA returns to the game with fresh new drops inspired by the gripping final season of Netflix’s hit series ‘Squid Game.’ Available beginning July 10, the latest PUMA X SQUID GAME collection features classic PUMA footwear and apparel with moody, dynamic designs, glow-in-the-dark finishes, and hidden details that drew from the final Squid Game.

 

Check out these picks from the latest collection:

PUMA X SQUID GAME Easy Rider (PHP 6,200)

PUMA x SQUID GAME Easy Rider

 

PUMA’s sportstyle classic Easy Rider, gets a rugged refresh straight out of the Squid Game playbook. The retro silhouette is enveloped in grayish, off-white suede made to look worn, as if you were among the players running around in the deadly arena. 

 

The mismatched pair features detailing inspired by Red Light, Green Light, including the interchangeable red and green laces. The sneakers are topped off with a Chul-Su charm, in honor of the menacing new animatronic introduced in  the show’s third season. Subtle scuffs, tonal fading, and alternating colorblocking give the pair a raw, lived-in energy. This pair is guaranteed to add a killer flair to any look.

PUMA X SQUID GAME Palermo (PHP 6,800)

PUMA x SQUID GAME Palermo

 

Classic meets cryptic in the reimagined terrace culture staple. Dressed in an all-black suede and leather colorway, the PUMA Palermo keeps its timeless appeal while nodding to the hit global series. 

PUMA TEAMS UP AS OFFICIAL OUTFITTER FOR UAAP CHAMPIONS UP FIGHTING MAROONS

 

PUMA Philippines becomes official partner of the UP Men’s Basketball Team

PHILIPPINES — On June 16, 2025, PUMA has officially entered a multi-year agreement with the UP Men’s Basketball Team. Following the official signing last June 14 at the PUMA Flagship Store at SM North EDSA, the leading global sports brand has become the official outfitter of the UAAP Season 87 Men’s Basketball Champions. 

The partnership marks a significant milestone for both PUMA and UP, uniting their shared commitment to performance excellence. 

“We’re proud to equip the UP Fighting Maroons with elite performance gear,” said PUMA Philippines Country Manager and proud UP alumn Paolo Misa. “At PUMA, we believe greatness lives within each athlete, and the right support brings it to life.” 

He added, “A championship team deserves only the best.”

PUMA UNVEILS A BOLD NEW ERA WITH THE PUMA MOSTRO OG PRIME REDESIGN

PUMA Mostro OG Prime in Pele Yellow-PUMA Black

PHILIPPINES — PUMA is bringing a jolt of energy to streetstyle as it releases a bolder-than-ever PUMA Mostro OG Prime. A futuristic evolution of the low-silhouette classic, this latest edition stays true to the Mostro legacy: defiant, unconventional, and unapologetically loud.

The PUMA Mostro OG Prime is hitting shelves online and in-stores beginning June 5.

Mostro OG Prime Makes a Monstrous Statement

With a name that translates to “monster” in Italian, the Mostro celebrates those who defy conventions and eschew the norm. Known for its sculptural look and unmistakable spiked sole, the Mostro commands every look. In its bold, new yellow colorway, the PUMA Mostro OG Prime is built for those who aren’t afraid to stand out.

PUMA Mostro OG Prime in All Time Red-PUMA White

PUMA’S SPEEDCAT OG CAPTURES MOTORSPORT SOUL AT ZALORA’S MONZA BARCADE EVENT

  

PUMA Philippines has partnered with Zalora to make the iconic PUMA Speedcat available on Asia’s leading online fashion platform.

Philippines — PUMA puts the pedal to the metal as its iconic PUMA Speedcat OG races into ZALORA, the leading online fashion destination in Asia. This move puts the Speedcat OG on the fast lane, taking over wardrobes across the region, fueled by ZALORA.

PUMA Goes Full Throttle with ZALORA

To celebrate the Speedcat OG’s arrival on the online shopping platform, ZALORA and PUMA hosted an exclusive event that paid homage to the classic footwear’s racing roots. Last May 22, guests stepped into a world of asphalt and attitude as the Monza Barcade in Pasig transformed into a fashion pit stop. 

The neon-lit venue came complete with immersive driving challenges and race-themed treats, giving guests the full racing experience inspired by the Speedcat OG’s roots. Actor Nikki Co, internet personality Joaquin Tiu, and fashion content creator Charles Graydon were some of the guests seen diving into the thrill of the race with a high-octane race simulation activity.

Joaquin Tiu and Charles Graydon playing the race simulations at the 

PUMA Speedcat and Zalora launch event.

PUMA H-STREET TAKES SEOUL BY STORM WITH SPRINTS AND STREET SWAG!

  

PUMA highlights the multiple colorways of the PUMA H-Street.

Philippines — PUMA pushes the streetwear scene to new heights with an immersive event, at LAYER 41 in Seoul, South Korea last May 15,  to celebrate the launch of the brand-new PUMA H-Street. A reimagining of a sprint classic, the PUMA H-Street is posed to accelerate the low-profile sneaker trend, with PUMA right at the helm.

Sprint Speed Meets Style in Seoul

The PUMA H‑Street event in Seoul is part of the Future Archives activation, a high‑design, culture‑driven series that honors the brand’s low‑profile silhouettes by archiving heritage while propelling culture forward. Open to the public beginning May 16 to May 18, the four-day activation centered around styling, music, and design. 

PUMA teamed up with Korean cultural figureheads, including Cold Archive, Inside Tag, and EyesMag, as well as other local partners. The event took on a futuristic, gallery-inspired setup with reinterpreted track-and-field elements in honor of the PUMA H-Street’s running heritage. The space was enhanced with music curated by Ring Seoul. Known for its immersive sound experiences, Ring Seoul is a community-driven space rooted in the city’s post-pandemic club culture.

PUMA UNLEASHES GO WILD PODCAST, SPOTLIGHTING TRAILBLAZING BRAND AMBASSADORS REDEFINING THE GAME

 

Usain Bolt features as first podcast guest with untold stories in new podcast launch

 Philippines – Global sports company PUMA launches the ‘Go Wild Podcast’ as the brand continues to amplify its ‘Go Wild’ philosophy. The first initial episodes are hosted by sprint and hurdle legend Colin Jackson and will feature intimate interviews with a collective of high-profile ambassadors, athletes, and influencers associated with PUMA – also known as The PUMA Wild Ones - who embody PUMA’s philosophy to Go Wild by fearlessly redefining their fields in sport.

 

The first episode begins with a compelling conversation between Colin Jackson and the fastest man in the world, Usain Bolt, in a 30-minute sit-down interview. Listeners can expect an upbeat and playful conversation, diving into moments of triumph, emotional highs, and breakthroughs that have defined Bolt’s extraordinary career, including overcoming lows such as the infamous 2011 disqualification.

 

PUMA’S NEW SM MALL OF ASIA STORE IS YOUR ULTIMATE STOP FOR PERFORMANCE GEAR AND STREET STYLE

 

PUMA opens new store at SM Mall of Asia

Philippines — SM Mall of Asia (MOA) just got a major dose of sport and style as PUMA officially opened the doors of its newest store at the Ground Floor of the Entertainment Mall last April 25. This marks the third store opening for PUMA this year alone and exemplifies how the global sports brand has rapidly expanded over the years.

The European sportswear giant is bringing the heat from both the performance and streetstyle fronts. Located in one of the busiest shopping hubs in the metro, the new PUMA store at SM MOA aims to bring together athletes, fitness buffs, sneakerheads, and style seekers under one roof. Whether you’re on the lookout for new kicks to run laps, run errands, or run the streets in your freshest fit, PUMA’s newest store has something for everyone. Get a free PUMA Phase backpack when you rack up a minimum purchase worth PHP 8,000 at any PUMA stores nationwide. This exclusive promo will also be available at the new SM MOA store starting April 27. Promo runs until May 15 only. 

PUMA STANDS WITH ATHLETES AND CREATES LEGENDS IN EVERY ARENA

Philippines – From the track to the hardwood, the fairway to the Formula 1 grid, PUMA has been making major waves across both local and global athletic landscape as it persists in championing national and international athletes. Its strong, ubiquitous presence in various sports fields reflects a deep-rooted commitment to performance and innovation, to build up Filipino and global athletes for victory.

Here’s how PUMA is winning in sports, one field at a time:

1. Running the Distance

In 2021, PUMA strengthened its presence in the running scene when it introduced the RUN PUMA line powered by NITROFOAM™ technology. And this year, PUMA upped its influence in running as it launched the “Go Wild” global campaign. “Go Wild” invites everyday runners to unleash their inner energy and chase the emotional highs from pushing their limits. It inspires them to let go, trust their instincts, and embrace their authenticity, confidence, and playful spirit. 

To amplify the campaign in the Philippines, PUMA tapped 4 elite running athletes, Jonna Lina Abutas and Beef Co, as well as national athletes Christine Hallasgo and Junel Gobotia. 

Abutas has scored first place wins in many 10k and 21k races including the Women’s Run Asia in 2024 and the Milo Marathon. A rising “runfluencer,” Co has is determined to reach peak performance without compromising his well-being. He competed in the 2024 Hyrox Open Incheon and placed second for his age group. During the Southeast Asian (SEA) Games in 2019, Hallasgo hit the ground running when she bagged gold for her debut appearance on home turf. She set a new personal best record just last March when she competed at the 20th Asian Marathon Championships in China. Meanwhile, Gobotia continues to dominate the Steeplechase scene in the Philippines as he dominated the 3000M Steeplechase event at the 2024 Philippine National Games.

KICK IT IN STYLE WITH PUMA’S SPEEDCAT BALLERINA MARY JANE VIBES

 

Philippines — On April 3, 2025 this season, PUMA’s new Speedcat Ballerina leaped into the spotlight at Copenhagen Fashion Week. 

The new hybrid silhouette blends the Mary Jane archetype with the streamlined Speedcat.

Graceful yet fuelled by the world of motorsports, the Speedcat Ballerina is characterized by its open forefoot featuring an elastic strap closure, and sleek silhouette that evokes the look of a ballet flat. Blending the seemingly contrasting pursuits of ballet and racing, the silhouette has already been previewed in a number of color schemes, including two-tone black and pink options, as well as a statement silver colorway that echoes the metallic body of an F1 race car.

With this latest release, PUMA writes a new chapter for the Mary Jane, a style hallmark of the vibrant 1920s and the era’s rebellious flappers. Now, the Mary Jane’s design DNA is interlaced with one of PUMA’s most iconic footwear designs.

PUMA BRINGS CHARMED AND HARRY POTTER TO LIFE IN NEW COLLECTION

 

Philippines – PUMA and Warner Bros. Discovery Global Consumer Products brings the world of Harry Potter to life in a magical way. Inspired by PUMA’s sports heritage, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts’ iconic houses, Gryffindor and Slytherin.

Featuring richly detailed designs that take cues from the Hogwarts Quidditch pitch, the apparel is highlighted by the T7 Tracksuit, Jerseys, and a selection of essential staples like Hoodies and T-Shirts. Graphic tees play with Quidditch themes, featuring spellbook-inspired imagery. PUMA x Harry Potter badges appear throughout, in addition to accents like House-inspired crests, and Golden Snitch embroidery that is carefully hidden throughout the range.

The PUMA Palermo is transformed with the colors of Gryffindor and Slytherin, coming in green and silver, or scarlet and gold options. A removable lace shroud is emblazoned with the name of each house, as well as debossing to represent Slytherin’s clever serpent and Gryffindor’s brave lion. PUMA’s Easy Rider also comes with a new asymmetrical design, honoring all four of the Hogwarts houses through subtle color hits on the midsole.

PUMA ROARS LOUD: THE ‘GO WILD’ CAMPAIGN THAT’S REDEFINING THE BRAND GAME

 

• A new vision for sport, aligned with the expectations of a younger generation and rooted in PUMA’s history, crystallized through the ‘Go Wild’ campaign. 

• A 40% increase in advertising investments compared to 2024.

• Promising initial results, with the ‘Go Wild’ campaign ranking among the Top 5% of the most effective sales-driven ads in the USA, China, and Germany.

Philippines — Global sports company PUMA announces the launch of its biggest global campaign to date - ‘Go Wild’ – marking an evolution in its brand identity, reinforcing its commitment to redefining the game ,and setting the stage for long-term, sustainable growth. 

PUMA presents a new vision of sports aligned with the expectations of new generations and rooted in its history where sport is a form of self-expression, a source of enjoyment, and a way to create social connections. With this, PUMA is launching a major strategic offensive, unveiling a positioning at the intersection of its DNA, its heritage, and the aspirations of new generations of consumers with ‘Go Wild’.

‘Go Wild’ is PUMA's largest marketing investment to date that marks the debut of its renewed brand DNA, with a 40% increase in marketing investments compared to 2024. In a world where performance is just about the wins, PUMA stands out with a different vision. The renewed brand DNA resonates deeply with new generations, especially Gen Z, who seek immersive experiences, social connection, and pleasure from sport.