YOUR FAVORITE ‘SQUID GAME’ VIBES ARE HERE WITH PUMA’S NEW COLLECTION DROP

 

PUMA x SQUID GAME New Collection

 

PHILIPPINES – On July 4, 2025, PUMA returns to the game with fresh new drops inspired by the gripping final season of Netflix’s hit series ‘Squid Game.’ Available beginning July 10, the latest PUMA X SQUID GAME collection features classic PUMA footwear and apparel with moody, dynamic designs, glow-in-the-dark finishes, and hidden details that drew from the final Squid Game.

 

Check out these picks from the latest collection:

PUMA X SQUID GAME Easy Rider (PHP 6,200)

PUMA x SQUID GAME Easy Rider

 

PUMA’s sportstyle classic Easy Rider, gets a rugged refresh straight out of the Squid Game playbook. The retro silhouette is enveloped in grayish, off-white suede made to look worn, as if you were among the players running around in the deadly arena. 

 

The mismatched pair features detailing inspired by Red Light, Green Light, including the interchangeable red and green laces. The sneakers are topped off with a Chul-Su charm, in honor of the menacing new animatronic introduced in  the show’s third season. Subtle scuffs, tonal fading, and alternating colorblocking give the pair a raw, lived-in energy. This pair is guaranteed to add a killer flair to any look.

PUMA X SQUID GAME Palermo (PHP 6,800)

PUMA x SQUID GAME Palermo

 

Classic meets cryptic in the reimagined terrace culture staple. Dressed in an all-black suede and leather colorway, the PUMA Palermo keeps its timeless appeal while nodding to the hit global series. 

PUMA BRINGS CHARMED AND HARRY POTTER TO LIFE IN NEW COLLECTION

 

Philippines – PUMA and Warner Bros. Discovery Global Consumer Products brings the world of Harry Potter to life in a magical way. Inspired by PUMA’s sports heritage, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts’ iconic houses, Gryffindor and Slytherin.

Featuring richly detailed designs that take cues from the Hogwarts Quidditch pitch, the apparel is highlighted by the T7 Tracksuit, Jerseys, and a selection of essential staples like Hoodies and T-Shirts. Graphic tees play with Quidditch themes, featuring spellbook-inspired imagery. PUMA x Harry Potter badges appear throughout, in addition to accents like House-inspired crests, and Golden Snitch embroidery that is carefully hidden throughout the range.

The PUMA Palermo is transformed with the colors of Gryffindor and Slytherin, coming in green and silver, or scarlet and gold options. A removable lace shroud is emblazoned with the name of each house, as well as debossing to represent Slytherin’s clever serpent and Gryffindor’s brave lion. PUMA’s Easy Rider also comes with a new asymmetrical design, honoring all four of the Hogwarts houses through subtle color hits on the midsole.