PUMA BRINGS CHARMED AND HARRY POTTER TO LIFE IN NEW COLLECTION

 

Philippines – PUMA and Warner Bros. Discovery Global Consumer Products brings the world of Harry Potter to life in a magical way. Inspired by PUMA’s sports heritage, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts’ iconic houses, Gryffindor and Slytherin.

Featuring richly detailed designs that take cues from the Hogwarts Quidditch pitch, the apparel is highlighted by the T7 Tracksuit, Jerseys, and a selection of essential staples like Hoodies and T-Shirts. Graphic tees play with Quidditch themes, featuring spellbook-inspired imagery. PUMA x Harry Potter badges appear throughout, in addition to accents like House-inspired crests, and Golden Snitch embroidery that is carefully hidden throughout the range.

The PUMA Palermo is transformed with the colors of Gryffindor and Slytherin, coming in green and silver, or scarlet and gold options. A removable lace shroud is emblazoned with the name of each house, as well as debossing to represent Slytherin’s clever serpent and Gryffindor’s brave lion. PUMA’s Easy Rider also comes with a new asymmetrical design, honoring all four of the Hogwarts houses through subtle color hits on the midsole.

REAL IMPACT, REAL CARE: BOEHRINGER INGELHEIM’S RABIES VACCINE GIFT TO PETS

 

As part of Boehringer Ingelheim’s Stop Rabies program, pet owners bring their pets for careful assessment and verification of previous vaccination records to ensure they receive the necessary immunizations during the mass vaccination drive at The Clubhouse in Filinvest 2, Quezon City in partnership with Magic 89.9.

     

     

 

In photo, from left to right: Dr. Vincent Casimero, Technical and Marketing Lead of Companion Animals at Boehringer Ingelheim Animal Health Philippines, Inc., and veterinarians and volunteers from Boehringer and Bureau of Animal Industry (BAI) administer free rabies vaccinations to pets at The Clubhouse at Filinvest 2, Quezon City, as part of the Stop Rabies program. This initiative aims to protect pets and communities by promoting rabies prevention and responsible pet ownership.

YOUR DREAM TRIP AWAITS: BOOK NOW, PAY LATER WITH GCASH DEALS

Philippines – Summer has officially arrived, and while the heat can be overwhelming, planning your dream vacation shouldn’t add to the stress—especially when finding the budget to book that much-awaited and well-deserved trip. Whether you're planning a fun getaway with your barkada or a relaxing family vacation, you can make your summer travel dreams a reality all through the help of your finance super app.

GCash offers its installment product GGives and credit line GCredit to help you travel now and pay later. GGives allows eligible users to pay for big-ticket items of up to PHP 125,000 with zero downpayment, allowing you to book now and spread out your installments across 24 months. If you prefer the flexibility of a credit line, GCredit provides an instant credit line of up to PHP 50,000, depending on your eligibility.

If your vacation plans aren’t set in stone yet, GCash empowers you to go on that well-deserved getaway without the upfront cost so you don’t have to wait or sacrifice for your dream vacation. To make your getaway a reality, here are some of the services you can pay for using GGives and GCredit:

PUMA ROARS LOUD: THE ‘GO WILD’ CAMPAIGN THAT’S REDEFINING THE BRAND GAME

 

• A new vision for sport, aligned with the expectations of a younger generation and rooted in PUMA’s history, crystallized through the ‘Go Wild’ campaign. 

• A 40% increase in advertising investments compared to 2024.

• Promising initial results, with the ‘Go Wild’ campaign ranking among the Top 5% of the most effective sales-driven ads in the USA, China, and Germany.

Philippines — Global sports company PUMA announces the launch of its biggest global campaign to date - ‘Go Wild’ – marking an evolution in its brand identity, reinforcing its commitment to redefining the game ,and setting the stage for long-term, sustainable growth. 

PUMA presents a new vision of sports aligned with the expectations of new generations and rooted in its history where sport is a form of self-expression, a source of enjoyment, and a way to create social connections. With this, PUMA is launching a major strategic offensive, unveiling a positioning at the intersection of its DNA, its heritage, and the aspirations of new generations of consumers with ‘Go Wild’.

‘Go Wild’ is PUMA's largest marketing investment to date that marks the debut of its renewed brand DNA, with a 40% increase in marketing investments compared to 2024. In a world where performance is just about the wins, PUMA stands out with a different vision. The renewed brand DNA resonates deeply with new generations, especially Gen Z, who seek immersive experiences, social connection, and pleasure from sport.

GCASH GIVES FILIPINOS ACCESS TO MORE JOB OPPORTUNITIES AS GJOBS HIT 2.4 MILLION USERS

GJobs has reached 2.4 million registered users in less than 17 months since its launch

 Philippines – In less than 17 months since its launch, GJobs has reached 2.4 million registered users, enhancing the accuracy of employment matchmaking in the Philippines through digital innovation.

GJobs is the job referral feature of GCash, the country's leading finance super app and largest cashless ecosystem, which was launched in partnership with PasaJob. GJobs continues to deliver effective employment solutions through its current innovative features with AI integration also on the horizon.

PasaJob places a strong emphasis on referrals as a primary way for sourcing talent, which can reduce the hiring period from an average of 42 days to just 29 days. Employees hired through referrals tend to have 70% longer tenures compared to those sourced through other means.

GFOREST AND PARTNERS PLANT 4 MILLION TREES TO RESTORE NATURE AND UPLIFT LIVES

Philippines – GForest, the in-app tech platform created by GCash to empower users to contribute to various environmental initiatives, its planting partners and 21 million GForest “Green Heroes” active users, have planted a monumental 4 million trees in 2024. This milestone has advanced the ecological and socioeconomic impact of reforestation and agroforestry projects carried out in partnership with the ABS-CBN Foundation, Culion Foundation, Friends of Hope, Inc., the Philippine Coffee Board, Inc. (PCBI), Ramon Aboitiz Foundation, Inc. (RAFI), Silliman University, and The World Wildlife Fund (WWF).

GForest is a digital eco movement where anyone can help the environment and empower local communities with just a few taps on their phones. GCash users can plant virtual trees by converting green energy points that they earn from in-app digital transactions (such as paying bills, sending money, or buying load). Actual, corresponding native and indigenous trees are planted by environmental partners in key areas across the country, with the planting sites also maintained by members of local communities to support their livelihoods.

 

This achievement marks the success of a multi-stakeholder model where conservation experts, environmental organizations, local communities, and GForest app users can all significantly contribute to environmental efforts through climate technology, as they play a role in boosting the livelihoods of Filipino farmers.

 

CICC CHIEF TO SPEAK AT HISTORIC GLOBAL ANTI-SCAM SUMMIT IN LONDON

 Philippines – The international standards used in fighting cybercrime set by the Cybercrime Investigation and Coordinating Center (CICC) will be showcased in the historic Global Anti-Scam Summit (GASS) in London late this month.

Cybercrime Investigation and Coordinating Center of the Philippines awarded as runner up for Best Scam Fighting Organisation of the Year by Global Anti-Scam Alliance.

CICC executive director Alexander Ramos is recognized as a runner up for Best Scam Fighting Individual awards and will be a guest speaker at Global Anti-Scam Summit.

 

CICC Executive Director Alexander K. Ramos, a runner-up in the prestigious Scam Fighter of the Year 2025 edition given by the Netherlands-based Global Anti-Scam Alliance (GASA), was invited as a keynote speaker at the GASS on March 26 and 27 to discuss the experience of CICC in the prevention and suppression of cybercrime.